David Jones, BWS & The Iconic expand digital post-purchase offers
David Jones and BWS have announced a partnership with eCommerce technology company Rokt, while The Iconic will further expand its existing relationship with Rokt, to increase relevance and value for customers during the post-transaction experience.
Under these new agreements, David Jones and BWS will offer targeted, non-endemic brand promotions to shoppers on their order confirmation pages. These are messages and offers from brands not directly related to the retailers' core product lines but believed to enhance the customer experience and drive new revenue streams.
New strategies
James Holloman, Chief Marketing Officer at David Jones, highlighted the alignment with the business's broader goals for its digital presence. "As we continue to evolve our digital experience, it's important that we partner with innovative technology providers who help us deliver greater value to our customers. Working with Rokt enables us to enhance relevancy at checkout and unlock new opportunities that support our broader omnichannel strategy," Holloman said.
BWS, which is recognised for its focus on local curation and customer convenience, will also look to Rokt's technology to further its objectives. Martyn Raab, General Manager Retail Media at BWS, said, "For BWS, the partnership reflects a broader strategic initiative to bring Australians the most exciting and innovative wine, beer, and spirits experiences. Being able to offer relevant shopping experiences allows us to drive more value for our customers."
Expanding the partnership
The retailer The Iconic has confirmed its intent to extend the use of Rokt's solutions throughout the entire transaction process. The Iconic's Chief Marketing Officer, Joanna Robinson, stated, "Expanding our partnership with Rokt to surface post purchase offers in a seamless way, allows us to add value to the customer while also driving incremental revenue. It's a natural extension of our commitment to exceptional digital experiences."
The partnerships allow all three retailers to present their customers with tailored promotions and messages from external brands, expanding the variety of advertisers available through their owned retail media networks while seeking to diversify revenue sources.
Rokt position
"THE ICONIC, David Jones and BWS are household names that reflect Australia's dynamic and diverse eCommerce landscape," said Michael Dunlop, Head of APAC at Rokt. "We're proud to partner with David Jones's Amplify team and the BWS team to continue to expand the innovative work they're already doing with their respective omnichannel retail media offerings. Our expanded partnership with THE ICONIC reflects their ongoing commitment to delivering exceptional customer experiences and staying at the forefront of retail and eCommerce innovation."
According to Rokt, its platform is expected to facilitate more than 6.5 billion transactions in 2025 for thousands of eCommerce businesses worldwide. The company reports it achieved revenue growth of over 40% year-over-year in 2024, rising to AUD $600 million.
Wider context
In addition to its new and extended partnerships in Australia, Rokt recently announced a merger with customer data platform mParticle. The merger is intended to deliver real-time relevance across eCommerce, advertising and customer experience, enabling brands and retailers to better target shoppers at critical transaction points. Earlier this year, Rokt also launched ACE, a generative AI tool designed to help advertisers optimise return on ad spend.
With these moves, Rokt states it is continuing to invest in the Asia-Pacific region and aims to strengthen its relationship with eCommerce firms seeking data-driven ways to grow.
The partnerships with David Jones, BWS, and The Iconic signal ongoing activity in the intersection of retail media, customer data, and digital experience enhancement as major retailers pursue opportunities to broaden both their customer offering and revenue streams through post-transaction marketing.
