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Datadobi boosts channel strategy with StorageMAP and new leadership
Thu, 26th Oct 2023

Datadobi, the global forerunner in unstructured data management, has announced major advancements in its channel partnership strategy, registering a 36% increase in channel partner revenue for this year. At the heart of these developments is StorageMAP, described as the "first and only end-to-end platform engineered from the ground up to assess, organise, and act on unstructured data—whether onsite, remote, or in the cloud."

One significant update is to the company's DatadobiDriven Training Program, which provides sales teams and engineers with the tools to articulate StorageMAP's benefits clearly. The training includes four modules that guide participants through the product's features and benefits, workflow, and transaction steps.

The DatadobiDriven Program has also crossed an important milestone with over 1,000 certifications, emphasising the industry's keen interest in boosting its expertise in StorageMAP.

To steer the increasing channel growth, Datadobi has enlisted Ron Wagner as Director of Global Channel Strategy and Partner Business Development. Wagner expressed his enthusiasm, stating, "I am excited to join the Datadobi team, especially at such a transformative juncture. Having already spent time with our channel partners, it's evident that StorageMAP is in a league of its own. From providing a detailed analysis of the data landscape to pinpointing potential risks like illegal or orphaned data, StorageMAP is the comprehensive answer the market needs."

Michael Jack, CRO and Co-Founder of Datadobi, also chimed in on the impact of StorageMAP. "StorageMAP has revolutionised how our channel partners approach unstructured data management since its inception. The consistent feedback and success stories we've received are a testament to its unrivalled capabilities and the value it brings to the table," said Jack. He added, "As we continue on this trajectory, I'm delighted to welcome Ron to our team. His expertise and vision are exactly what we need to further bolster our channel relationships and amplify the success of StorageMAP in the market."

Wagner, who has over 28 years of experience in the industry, specialising in Data Protection and Management, will be responsible for planning and executing channel strategies in collaboration with cross-functional teams.

With these strategic moves, Datadobi aims to solidify its leadership position in the unstructured data management arena, offering a comprehensive solution through its StorageMAP platform. The new initiatives underscore the company's focus on enhancing channel relationships and delivering transformative data solutions in an increasingly complex digital landscape.