Cognizant & Eagle Eye join to advance AI-driven loyalty tech
Cognizant and Eagle Eye have announced a partnership aimed at delivering real-time, personalised loyalty and promotions solutions for enterprise retail, travel and hospitality clients globally.
Industry challenges
According to both firms, the partnership has been formed to address the difficulties retailers face, such as declining customer engagement and legacy technology that limits the ability to provide real-time customer experiences. The joint offering will combine Cognizant's global engineering and industry knowledge with Eagle Eye's API-first, AI-driven loyalty and promotions platform, which is currently responsible for processing over one billion personalised offers each week.
Both companies state the intention is to allow for more rapid deployment of advanced loyalty and personalisation solutions for enterprise clients. Caitlin Stephens, Chief of Staff, APAC at Eagle Eye, explained,
"We are thrilled to announce our new partnership with Cognizant. This partnership aims at collaboration between Eagle Eye's AI-powered loyalty and personalization technology Cognizant's global delivery capability and deep industry expertise, we will be able to deliver scalable solutions to the world's leading enterprise retailers - fast, enabling them to capitalize on the promise of true personalization."
Benefits highlighted
The alliance is positioned to deliver several advantages to retailers. These include faster time to value through the joint implementation expertise of Cognizant and Eagle Eye's MACH Alliance–certified platform. In addition, the partnership offers industry-specific solutions tailored for sectors such as grocery, general retail and hospitality, leveraging Cognizant's domain knowledge and the flexible technical architecture of Eagle Eye's platform.
Integration with Cognizant's Gen AI capabilities is another key benefit. This aspect is set to enhance Eagle Eye's infrastructure, giving retailers the opportunity to conduct hyper-targeted marketing campaigns.
For consumers, the result aims to be a seamless omnichannel experience. The digital capabilities of Eagle Eye's platform, integrated with store operations, marketing technologies and cloud-based infrastructure, are designed to provide a real-time and personalised experience for customers throughout their engagement journey.
Data security and regulatory compliance form part of the integrated offering, with Cognizant's AI and Analytics (AIA) capabilities complementing Eagle Eye's platform to support data privacy regulations using encrypted data handling and detailed audit trails.
Support from Cognizant's leadership
Rob Marchiori, ANZ CEO at Cognizant, emphasised the strategic nature of the partnership and its extension beyond Australia and New Zealand.
"Eagle Eye plays a strategic role in Cognizant's broader retail ecosystem, bringing together leading solutions to deliver end-to-end capabilities at scale and speed for clients. Building on successful joint engagements across Australia and New Zealand, the global expansion of this partnership strengthens our ability to deliver AI-powered loyalty solutions designed to help retailers embrace the future of shopping, enhancing service interactions, maximizing customer loyalty, and meeting evolving customer expectations."
Driving transformation
Hugo Harris, Consumer Leader at Cognizant ANZ, discussed how the partnership shifts the approach to retail loyalty mechanisms as technology and customer expectations evolve.
"We are excited to partner with Eagle Eye to help retailers unlock the full potential of personalized loyalty. By combining Cognizant's deep expertise in retail consulting and digital transformation with Eagle Eye's industry-leading solutions, we're helping retailers shift from legacy loyalty systems to a platform that enables hyper-personalized, real-time marketing powered by AI, that aims to drive top line growth and operational efficiency. Together, we're delivering future-ready solutions that integrate seamlessly with retail systems to enhance customer loyalty and engagement."
Platform reach
Eagle Eye reports that its technology manages more than 500 million loyalty member wallets globally and is in use by companies such as Loblaws, Southeastern Grocers, Giant Eagle, Asda, Tesco, Morrisons, JD Sports, E.Leclerc, Carrefour, and Woolworths Group. The platform, being cloud-native and MACH-certified, processes more than one billion personalised offers each week across different sectors.
