ChannelLife Australia logo
Industry insider news for Australia's technology resellers
Story image

Cloudflare develops channel resources with latest alliances partner program

By Catherine Knowles
Thu 3 Feb 2022

Cloudflare has announced the next evolution of the Cloudflare Channel and Alliances Partner Program. The program is designed to enable partners that provide services around Cloudflare products with recurring revenue streams as they equip businesses of all sizes and types with Cloudflare’s zero trust and SASE solutions.

Core to enabling Services Partners are key enhancements including: new program paths, new managed services partner accreditation, and new support and go to market motions.

New program paths

Cloudflare states the company has witnessed a 29% increase in ransom DDoS attacks over the past year and a 175% increase just last quarter. Partners continue to be on the front lines helping mitigate and prevent disruption from events as they extend Cloudflare services, the company states.

Cloudflare states that their goal for 2022 is to arm partners with the tools to address these increased threats to infrastructure and applications, such as Office365. 

To this end Cloudflare has enhanced the Cloudflare Channel and Alliances Partner Program to not only focus on extending security, performance, and reliability to more customers, but provide a services-first approach for partners.

The company writes in a statement, "We’ve been building out the Cloudflare Partner Network for years, working alongside businesses of all sizes and types including our world-wide system integrator partners like Rackspace, as well as partners across EMEA, APAC like Blazeclan, and Kingsoft in China, to name a few.

"Working with enthusiastic, targeted partners has given us the opportunity to build a program to deliver a robust yet tailored program to support our partners’ ever-evolving needs from network transformations and application modernisation, to zero trust solutions and onwards."

According to Cloudflare, Advanced MSP Partners will have access to tools that will help embed Cloudflare into their services offerings to deliver unique, outcome-based SASE and zero trust solutions.

Elite MSP Partners will have access to dedicated technical and sales resources as well as a named Partner Success Manager to guide growth and business development around their Cloudflare-based services practice. In addition, these partners will have access to executive leadership and marketing programs to develop joint go-to-market functions.

New managed services partner accreditation (AMSP)

To support the new Services Program, Cloudflare has introduced a new Certification course that provides the foundational tools for creating the Cloudflare customer experience.

Course highlights include best practices for services design, implementation, and providing ongoing technical and relationship management.

Services Partners provide customers with an experience from implementation to configuration to ongoing services.

The program includes: a new enablement path for MSP Partners; L1/ L2 support and account management; a new customer success enablement path for Services Partners; and new specialist accreditation for Cloudflare zero trust.

New support and go to market motions

Cloudflare is offering regional resources dedicated to helping partners develop, drive, and expand their Cloudflare-based services offerings, specifically centred around SASE and zero trust.

MSPs and MSSPs deliver finished goods and need cost-efficient ways to deliver customer outcomes. In response, Cloudflare is developing a licensing plan that enables MSPs to sell their services powered by the Cloudflare One platform.

Cloudflare has also been working to build the pilot program throughout this past year, and will work with the next cohort of service partners that want to help build a better Internet for customers.

"We’re just getting started in providing a tailored and targeted foundation for the Cloudflare Partner Ecosystem," the company writes.

Related stories
Top stories
Story image
Amazon Web Services / AWS
Zscaler, AWS accelerate onramp to the cloud with zero trust
Zscaler has announced an extension to its relationship with Amazon Web Services, as well as innovations built on Zscaler's Zero Trust architecture.
Story image
Cybersecurity
Aqua Security, CIS create software supply chain security guide
Aqua Securityand the Center for Internet Security have together released the industry’s first formal guidelines for software supply chain security.
Story image
Cybersecurity
Threat actors ramp up their social engineering attacks
As people get better at identifying potential threats in their inbox, threat actors must evolve their methods. Their new M.O? Social engineering.
Story image
trust
Consumers want personalisation, but don't trust brands with their data
Customers expect personalisation during every brand interaction but they don't trust brands to keep their personal data secure and to use it responsibly. 
Story image
Market growth
Salesforce unveils new offerings for consumer goods companies
Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.
Story image
Cybersecurity
Australia worst in the world for mobile app threats
Australia is the country with the highest percentage of mobile app threats detected, according to new research.
Story image
Identity and Access Management
Ping Identity launches corporate venture capital fund
Ping Identity has launched a corporate venture capital fund to foster innovative offerings for the identity security market.
Story image
Terramaster
TerraMaster launches its T6-423 Professional NAS with TOS 5 OS
Shenzhen-based data storage manufacturer, TerraMaster, has launched the T6-423 6-bay tower NAS.
Story image
Cloud
NetApp announces winners of APAC Partner Excellence Awards
These awards recognise partners that have demonstrated success in delivering new cloud experiences, unlocking greater business value for their customers.
Story image
Tech job moves
Tech job moves - Boomi, Limepay, Thales, VMware & Zoom
We round up all job appointments from June 6-16, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
DDoS
Q1 DDoS and application attack activity reveals surprise result
The cybersecurity threat landscape in the first quarter of 2022 represented a mixed bag of old enemies and new foes. New actors dominated the DDoS threat landscape while application security faced tried-and-true attack vectors.
Story image
Apple
Jamf updates healthcare IT to protect data on Apple devices
Jamf has rolled out new functionality to help healthcare and IT teams protect patient data and streamline clinical access for their Apple fleet.
Story image
Mitel
Martello and Mitel renew and extend their partnership
Martello has entered into an Amended Agreement with key partner Mitel, laying out the commercial terms under which it provides the Mitel Performance Analytics (MPA) software for sale to Mitel customers and partners.
Story image
Cybersecurity
Palo Alto Networks named Google Cloud technology partner of the year for security
Palo Alto Networks was recognised for helping organisations rapidly transform security operations for future success.
Story image
Cybersecurity
Trend Micro unveils dedicated security for electric vehicles
The cybersecurity company has announced VicOne - dedicated security for the electric vehicles and connected cars of today and tomorrow.
Story image
10 Minute IT Jams
Video: 10 Minute IT Jams - An update from Rimini Street
Today we welcome back Daniel Benad, who is the GVP & regional GM for Oceania at Rimini Street.
Story image
Citrix
The best ways to attract young talent during labour shortages
New research from Citrix reveals hybrid working and ventures into the metaverse are top of mind for Gen Z workers.
Story image
Hybrid workforce
Why hybrid working is here to stay and how to ace it
Citrix's new report reveals hybrid workers are more productive and engaged at work than their office and completely remote counterparts.
Story image
Cloud
Cloudflare outage in 19 data centers worldwide due to own error
Cloudflare says its outage for 19 of its data centers yesterday was because of a change in a long-running project to increase resilience in its busiest locations.
Story image
Zscaler
Securonix partners with Snowflake, Zscaler in joint venture
Securonix is embarking on a joint technology integration with Snowflake and Zscaler to speed up threat detection and response at cloud scale.
Story image
Network Security
Netskope announces zero trust network access updates
Customers can now apply zero trust principles across a range of hybrid work security needs, including SaaS, IaaS, private applications, and endpoint devices.
Story image
SaaS
Varonis strengthens security capabilities for AWS and S3
Varonis has strengthened and expanded its cloud and security capabilities, with a critical aim of improving safety and boosting data visibility in Amazon Simple Storage Service (S3).
Story image
Cloud
SAS and Greater Bank launches new AML and fraud service
Greater Bank and SAS have joined forces to deliver a new fraud detection and anti-money laundering solution that bolsters the protection of its 270,000 plus customers.
Story image
INTERPOL
Hundreds arrested, millions seized in global INTERPOL investigation
A two-month-long investigation by INTERPOL this year involved 76 countries and clamped down on organised crime groups behind telecommunications and social engineering scams.
Story image
Partnerships
Microsoft expands APAC Enabler Mentorship Program
"Mentors are the key to success for every professional. A good mentor is a coach, a guide, as well as a vocal advocate."
Story image
3D Printing
Fleet Space, Konica Minolta partner for 3D printer offering
Fleet Space has partnered with Konica Minolta to implement 3D printers from 3D Systems to support the commercial small satellite manufacturer’s offerings.
Story image
Cybersecurity
Ingram Micro launches vendor-backed security program
Ingram Micro has unveiled a new program intended to give resellers the effective offerings their customers need to stay safe in the evolving threat landscape.
Story image
Digital Transformation
Apptio adds portfolio enhancements to promote digital strategy
"While digitalisation creates opportunities, it also makes budgeting far more complex, leading many companies to waste substantial funds."
Story image
Gaming
Intel Arc A380 graphics units launched in China, global release imminent
New Intel Arc A380 graphics units are set to bring next-generation technologies to gamers and content creators in the coming months. 
Story image
CRM
Microsoft launches app for modern selling experience
The new release is designed to enhance CRM systems with customer engagement data from Microsoft 365 and Microsoft Teams.
Story image
Apple
LastPass announces new capability for iPhones and iPads
LastPass has announced its new save and fill experience, allowing customers to fill in, create and save their credentials directly within the site's form field.
Story image
Cybersecurity
New survey uncovers critical OT security challenges
While industrial control environments continue to be a target for cyber criminals, there are widespread gaps in industrial security.
Story image
DDoS
Flashpoint unveils security offering for school boards
Flashpoint has released its K-12 risk management and security offering to provide school boards and education security practitioners with tools to recognise, prevent and manage cyber and physical threats.
Story image
Ransomware
Rapid7 report examines use of double extortion ransomware attacks
New insight into how attackers think when carrying out cyber attacks, along with further analysis of the disclosure layer of double extortion ransomware attacks, has come to light.
Story image
Attack
Phishing attacks are making a comeback
No matter what approach or tool cybercriminals use to breach a network, they all have one thing in common: access.
Story image
Healthcare
Helping Western Sydney Local Health District provide a new model of care in the fight against COVID
Western Sydney Local Health District (WSLHD) and PwC’s Consulting Business came together to solve through the challenges of COVID-19.
Story image
Cloud
Cloudera harnesses the power of cloud and data management for digital transformation
The data management landscape has changed significantly in recent years, with customer demands shifting and evolving in light of new technology and work processes.
Story image
Cloud
QuSecure partners with DataBridge Sites to showcase platform
QuSecure has partnered with DataBridge Sites to showcase its Quantum-as-a-Service (QaaS) orchestration platform, QuProtect.
Story image
Unified Communications
Video: 10 Minute IT Jams - An update from Access4
Access4 are specialists in the unified communications sector, and Peter Eldon joins us today to discuss how UCaaS can play a vital role in business development.
Story image
inDriver
New ride service inDriver arrives in Melbourne - pick your own fares
inDriver has launched in Melbourne, Australia and says it's set to disrupt the ride-hailing industry by allowing passengers and drivers to set and pick their own fares.
Story image
B2B
Corpay partners with supply chain platform PracBiz Exchange
Corpay's new partnership with PracBiz’s allows more than 4000 B2B suppliers on the latter's platform to use Corpay's global payments services.
Story image
Manhattan Associates
New late-stage order cancellation to improve customer service
Manhattan Associates launches new service allowing orders to be cancelled up to the point of manifested/loaded status, preventing unwanted shipments and costly returns.
Story image
Review
Hands-on review: Philips Hue White and Color Ambiance Starter Kit A60
Philips’ range of Hue smart lighting promises to make any home a smart home. Techday’s Darren Price checks out the Philips Hue White and Color Ambiance Starter Kit A60.
Story image
Digital Transformation
Cybersecurity priorities for digital leaders navigating digital transformation
In recent years, Asia-Pacific has especially been a hotspot for cyberattacks, and as we continue into 2022, it’s evident that the problem is becoming more significant.