Bon Charge launches month-long sale on wellness tech

BON CHARGE has launched a month-long Mid-Year Sale across its product range, with discounts on beauty, sleep and recovery items.

The Australian wellness products company will run a one-day 30% flash sale, followed by 25% off for the rest of the month. The offer covers products including red light therapy devices, blue light blocking glasses, lamps, sleep masks and an infrared sauna blanket.

The sale comes as BON CHARGE looks to tap growing consumer interest in wellness technology, particularly products linked to sleep, recovery and skin appearance. It cited winter conditions as one factor behind demand, with shorter daylight hours and longer evenings indoors increasing exposure to artificial light and screens.

Sport is also helping drive broader public awareness. As Official Red Light & Recovery Partner of Fulham Football Club, BON CHARGE said its products are part of a wider conversation about athlete recovery routines as football draws attention from Australian consumers.

Research referenced by the company suggests these products are becoming more widely used. Its Global Wellness Tech Trend Report 2026, based on a survey of more than 2,000 Australians conducted by Opinium, found that a third of Australians had tried red light or blue light blocking technology, rising to more than half among adults under 35.

The same survey found that recovery, sleep and skin appearance were the main reasons for adopting such products. Among reported benefits of red light technology, 38% cited improved skin appearance, 27% reported improved muscle and joint comfort and 24% said it improved sleep. A further 26% of respondents said blue light blocking devices had improved sleep.

Use of specific product types also varied. BON CHARGE said 45% of red light therapy users had chosen a face mask, while nearly a quarter opted for devices aimed at muscle and joint comfort. It added that a quarter of Australians had adopted technologies such as infrared saunas to relax muscles, work up a sweat and improve sleep.

Consumer shift

The data points to a broader shift in the market, from specialist recovery tools to everyday consumer products. While red light therapy and blue light filtering devices have often been marketed through performance and elite sport, the latest survey suggests younger consumers are using them as part of regular self-care and sleep routines.

BON CHARGE has built its range around that trend. Founded in Sydney in 2017 by Katie and Andy Mant, the company sells products designed around light exposure, recovery, sleep and beauty. It said product development is informed by a Scientific Advisory Board that includes specialists in sleep, performance and lifestyle medicine.

The sale includes a Beauty Sleep Kit containing a Red Light Toothbrush, Red Light Face Mask, Crystal Blue Light Blocking Glasses and a Blackout Contoured Sleep Mask. Other discounted products include a Red Light Face Wand, a Blue Light Blocking Lamp, blue light blocking glasses, an Infrared Sauna Blanket and larger red light therapy devices.

Expert view

Shawn Stevenson, who sits on the company's Scientific Advisory Board, linked interest in these tools to broader concerns about modern routines and sleep disruption.

"Through research and experimentation, I adopted blue light blocking glasses to combat the circadian disruption of modern life. Now, wider technologies like red light therapy are helping people better align with their biology, supporting sleep quality, recovery and wellbeing. Recovery isn't just about what happens after a workout, it's the foundation that supports energy, performance, resilience and long-term health. As awareness grows, we're seeing recovery become less of a specialist practice reserved to elite athletes and more of an everyday health habit," Stevenson said.

The company also highlighted seasonal marketing themes around skin care and self-care during the month. These sit alongside its broader effort to position wellness devices for everyday household use rather than for niche enthusiasts alone.

That may prove important in a category where consumer education remains a challenge. Products linked to circadian rhythms, red light exposure and recovery have gained visibility in recent years, but many still sit outside the mainstream health and beauty market. BON CHARGE's survey suggests that is changing, particularly among younger adults who are more willing to experiment with products that promise support for sleep, recovery and appearance.

More than half of Australians under 35 have explored red light therapy and blue light blocking technology, according to the company.