AWS launches Generative AI Partner Innovation Alliance

Amazon Web Services (AWS) has announced the launch of the Generative AI Partner Innovation Alliance, a new initiative aimed at expanding the reach of its Generative AI Innovation Center (GenAIIC).

Initially launched in June 2023, the GenAIIC connects customers with AWS AI/ML scientists and strategy experts to support the development of generative AI solutions. The centre has facilitated success for numerous customers, including DoorDash, Nasdaq, and the PGA TOUR, with more than half of the solutions developed through the GenAIIC now in production.

The Generative AI Partner Innovation Alliance will offer customers access to a global network of systems integrators and consulting firms with expertise in generative AI. The initiative will initially launch with nine partners, including Booz Allen Hamilton, Crayon, Escala24x7, Megazone Cloud, NCS Group, Quanitphi, and Rackspace, as well as system integrators Caylent and Deloitte. These partners will help scale and support proof-of-concept and production implementations for a larger number of customers.

Sri Elaprolu, Global Head of the AWS Generative AI Innovation Center, stated, "At the GenAIIC, our approach focuses on empowering customers to identify and refine AI use cases that deliver tangible business value. We focus on developing end-to-end solutions and customizing foundation models when necessary to address specific needs, always prioritizing security and scalability.

"This customer-centric strategy has been instrumental in driving success through the GenAIIC. Now with a growing network of partners, we can help more customers harness generative AI to drive innovation, productivity, and hone their competitive advantage."

Julia Chen, Vice President, Partner Core at AWS, commented, "Generative AI is revolutionizing how businesses operate and deliver value to their customers. By combining our partners' deep industry, use case and services expertise with AWS's cutting-edge generative AI tools and proven methodology, we can help scale and accelerate the transformative power of this technology to customers worldwide."

In the public sector, Alison Smith, Director of Generative AI at Booz Allen Hamilton, noted, "In the public sector, we have a tremendous opportunity to use generative AI to enhance mission delivery and provide better services to citizens. By combining Booz Allen's deep public sector expertise with AWS's Generative AI Innovation Center resources, we can overcome barriers to adoption and drive real impact through secure, ethical and compliant generative AI solutions."

Florian Rosenberg, Chief Technology Officer at Crayon, stressed the importance of trust and compliance, saying, "As generative AI capabilities continue rapidly evolving, ensuring trust and compliance is paramount for enterprise adoption - especially in highly-regulated industries.

"Through the Partner Innovation Alliance, we'll collaborate closely with AWS to implement rigorous security, risk management and governance frameworks that allow our customers across Europe to confidently and responsibly leverage generative AI's power."

Elbano Milbelli P., Principal Cloud Specialist GenAI at Escala 24x7, shared his enthusiasm for the regional applications, stating, "Escala 24x7 is thrilled to join the AWS Partner Innovation Alliance and bring the power of generative AI to Latin America and the Caribbean.

"We're committed to helping organisations leverage AWS services and GenAIIC's proven approach to create customized language models tailored to the region's unique cultures and business contexts, empowering businesses to increase productivity and accelerate their cloud initiatives."

Sam Liew, Chief Executive, Government Strategic Business Group at NCS Group, remarked, "The Generative AI Partner Innovation Alliance will allow us to combine NCS' deep industry expertise in Asia Pacific with AWS's world-class generative AI services and proven innovation methodology.

"Through our NCS GenAI CoE for Public Good, we will work with AWS to empower more public sector organizations across the region to navigate the generative AI journey and unlock their potential by tailoring solutions to local languages, cultures and businesses environments."