Quid & Vantage Discovery unite for AI retail insights

Quid and Vantage Discovery have announced a partnership designed to enhance AI-driven retail intelligence by combining site search data with social and general search data.

The collaboration marks the first instance of merging these types of data, offering retailers insights informed by external factors influencing shoppers' purchasing intentions. This integration is expected to provide a vital tool for retailers to capitalise on trends, particularly as purchasing decisions are increasingly influenced by social engagement and trends.

Vantage Discovery, renowned for its AI-powered search and personalisation capabilities, has formed this strategic alliance with Quid, which is known for AI-driven trend analysis and merchandising. Quid is already trusted by significant Fortune 500 companies, including L'Oréal, Louis Vuitton, T-Mobile, and Walmart. This partnership promises to enhance retailers' ability to foresee consumer behaviour and inform data-backed business decisions.

Quid excels in forecasting future trends, identifying them at early stages, and providing clients with a competitive edge in preparing inventory and merchandising strategies. It offers more than trend identification by uncovering the underlying factors that shape consumer behaviour, which aids in timely product positioning.

Vantage Discovery empowers brands and retailers to deliver tailored search and discovery experiences on their websites, capitalising on the expertise of creators from Pinterest shopping. Having secured Series A funding, the platform utilises real-time trend data from Quid in combination with shopper interactions to convert burgeoning styles into engaging shopping experiences. This approach integrates real-time trend insights, allowing retailers to remain competitive and responsive to evolving fashion sentiments.

Anthony Lye, CEO of Quid, commented, "Retail success hinges on understanding and responding to consumer trends in real time. Partnering with Vantage Discovery allows retailers to turn Quid trend insights into action, capitalise on emerging opportunities faster than ever before, and put the right products in front of the right customers—at the right time."

Merchandisers can leverage Quid insights via Vantage Discovery by enhancing search results, highlighting products during browsing, and optimising 'You May Also Like' recommendations according to trending styles. This functionality allows retailers to proactively shape the shopper experience and convert interest into sales.

For shoppers, this partnership promises a more tailored experience by aligning trending styles with individual preferences, which could result in higher satisfaction and repeat visits. Lance Riedel, CEO and Co-founder of Vantage Discovery, stated, "This partnership represents a major step forward for the retail industry. Vantage Discovery is the only search and discovery platform that truly understands style. With this integration, we can merge real-time trend insights from Quid directly into our style-based search and discovery experience, enabling retailers to adapt instantly and capture shopper interest before competitors can react."

This integration is intended to redefine personalised shopping by aligning each shopper's style with current trends observed across social media and digital platforms. The combined strengths of Quid and Vantage Discovery aim to convert insights into actionable strategies swiftly, thereby enhancing inventory management and promotional strategies to potentially increase revenue and customer satisfaction.