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Auth0 backs partners as company grows globally

Auth0, specialising in identity management solutions, has extended its Partner Program in order to better serve customers globally.

According to the company, in the last five months alone the program has outperformed all of 2019, added more than 20 new Solutions and Technology Partners from key regions, and expanded to new regions including Asia Pacific to support growing demand for digital identity management.

Auth0 states new application development and digital transformation are driving continued growth of the Partner Program.

In fact, today 83% of applications require authentication such as sign up (registration), sign in, and security and compliance functionality for protecting user identities.

Channel partners play a primary role in helping organisations implement identity management in a way that works with their architecture, so they can bring applications to market faster and focus on their core value proposition for customers, the company states.

Auth0 has highlighted top new partnerships in key regions. These include Cognizant, the global professional services provider focused on digital transformation, NTT DATA, the global IT services provider and Auth0’s first GSI partner in Japan, Abacus, the global business transformation services industry pioneer across MENA and the UK, and PwC Germany, the auditing and consulting services organisation in Germany.

Auth0 has also brought on Idento, the identity and access management consultancy and Auth0’s first partner in France, Softchoice, one of the largest IT solutions and managed services providers in North America, and OSC Korea, the digital transformation specialist and Auth0’s first strategic partner in South Korea.

Auth0 has also launched technology integrations with major players including Amazon EventBridge, Microsoft Azure Event Grid, and Datadog, and deepened its partnership with Amazon Web Services (AWS), including recent selection as a AWS Security Competency Partner for security and technical expertise.

PwC Germany open banking expert Thomas Hammer says, “With rapid innovation along the identity value chain, flexible solutions for authentication, verification, and federation of identities are vital to allow convenient and secure customer experiences.”

PwC Germany digital identity leader Maximilian Harmsen says, “Especially with the increasing prevalence of identity ecosystems, it is important for businesses to provide interoperable, frictionless and easy-to use identity experiences that are an asset to their customers rather than an obstacle.”

Auth0 VP of business development Bill Lapcevic says, “The marked increase in demand for identity management has been an incredible catalyst for creating valued partnerships with leading firms globally.

“Customers see the utmost value from Auth0 when they combine the tight relationships they have with our mutual partners and Auth0’s best in class identity solution.

“Our partner relationships substantially enhance the ability to reach new territories and regions with Auth0. “We look forward to working with our new partners to implement Auth0 and help their customers experience the immediate benefit of an identity and authentication solution designed to allow the addition of new capabilities and functionality over time.”

Auth0 head of partnerships and alliances APAC Jason Teo says, "Partners are key to Auth0’s growth in APAC, and we are focused on establishing strong partnerships to enable deeper customer engagements in the region.

“We are thrilled to align with market leading partners to bring Auth0’s unique solution to new users. We look forward to the continued expansion of the program with initiatives to engage and grow local partnerships in 2H this year.

“As well as improving Auth0’s reach, we have an important role in helping all our partners maximise the exciting market opportunity in identity management.”