ChannelLife Australia - Industry insider news for technology resellers
Story image
Asus unveils AI-powered laptops & dual-screen OLED tech at CES 2024
Thu, 11th Jan 2024

In a virtual launch event for CES 2024, ASUS announced that it is introducing a range of groundbreaking premium products, many of which are set to come to Australia soon. In line with the theme of 'In Search of Incredible: Transcendence', ASUS' Peter Chang comments that the company is "Redefining the limits of performance" through new sustainable and artificial intelligence (AI) powered solutions.

Chang presented several innovative products, including the Zenbook Duo (2024), celebrated as the world's first 14-inch dual-screen OLED laptop, and the ZenScreen Fold OLED, the world's first foldable OLED portable display. The event also introduced an array of AI-powered laptops with Intel Core Ultra or AMD Ryzen 8040 Series processors. Adding to this impressive lineup was the ASUS NUC 14 Pro, a productivity-boosting successor to Intel's NUC series, along with ASUS' AirVision M1 glasses, an innovation leading the wearable sector with multi-monitor experiences.

ASUS remained committed to presenting high-quality, durable products, with their 2024 consumer and commercial laptops subjected to rigorous MIL-STD 810H US military-grade testing. Showcasing its commitment to sustainability and environmental stewardship, ASUS highlighted its robust ESG initiatives, demonstrating substantial progress towards a circular economy model. Since 2017, it has utilised over 1,600 tonnes of PCR plastic and over 20,000 tonnes of recycled paper, contributing towards reducing environmental impact.

In an exciting development, ASUS unveiled a range of AI-powered laptops following the recent strategic move to acquire Intel's Next Unit of Computing (NUC) product line. The new ASUS NUC 14 Pro and NUC 14 Pro+ models represent a pivotal moment, solidifying the company's role as a leading technology solutions provider. Supported by Intel Core Ultra processors, they offer users the opportunity to manage complex workloads, enhance productivity, and enjoy the benefits of advanced security measures.

ASUS demonstrated a profound commitment to user experiences beyond traditional constraints, using AI to enhance user experience and work-life balance. The implementation of Intel Unison creates a unified platform, enabling seamless connectivity across devices like PCs, laptops, tablets, and smartphones. Furthermore, the AI-focused Neural Processing Unit (NPU) of the Intel Core Ultra Processor ensures high performance and energy efficiency, extending battery life and promoting environmental sustainability.

ASUS Zenbook Duo (2024) is a new benchmark in AI-powered dual-screen laptops, boasting two identical OLED touchscreens and a user-centric design that enhances on-the-go versatility. Another innovation is the ASUS Vivobook Pro 15 OLED and the ASUS Vivobook S series, featuring seamless creativity and gaming with cutting-edge components. These represent more than just laptops; they signify a new era of efficient and intuitive computing tailored to meet the diverse needs of modern consumers and professionals.

ASUS also unveiled two distinctive portable monitors, the groundbreaking 17.3-inch QHD (2560 x 1920) ASUS ZenScreen Fold OLED MQ17QH and the ASUS AirVision M1 wearable multi-monitor glasses. With such powerful and portable devices, users can look forward to a future of transformative on-the-go productivity and connectivity. These diverse, AI-powered laptops and the expanded product portfolio cement ASUS as an expert in user-friendly, innovative technology.