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Allan Breiland joins On Device Research as ANZ Research Director
Thu, 1st Feb 2024

On Device Research, the global brand measurement company has announced the appointment of renowned research expert Allan Breiland to its ANZ team as Research Director ANZ. Breiland is embarking on a journey for his new role, where he will extend and adapt On Device Research's brand measurement solutions across the region.

On Device Research helps some of the world's leading brands, ad agencies, and media owners understand the effectiveness of their online and offline advertising. Using proprietary technology and access to one of the world's largest mobile panels, On Device Research can reach engaged consumers and gather quality responses to client campaigns.

With over two decades of experience in the research field, Breiland has worked with a number of measurement agencies, such as Millward Brown and was previously a Senior Director of Media at Kantar Media. He is known for delivering effective expertise to a myriad of clients.

In his newly-acquired role, Breiland will build a close working relationship with the ANZ Commercial Director, Mark Griffiths. Together, they aim to expand the integration of some of their most popular solutions in the Australian market. These solutions include Digital Brand Lift, OOH Brand Lift and the company's latest offering, Cross Media Brand Lift, a technique that showcases a single source approach to denoting multi-channel campaign effectiveness.

Breiland conveyed his excitement about becoming a part of the innovative company, stating that the landscape of brand research and measurement has transformed over the last few decades. He said, "The brand research and measurement space has evolved a lot over the past couple of decades, but many providers have not adapted to embrace the opportunities and challenges new technology brings. That is why I'm so excited to join the team at On Device Research, which has developed an array of brand measurement solutions that are real game-changers for the industry. I look forward to showcasing to brands and agencies the benefits of On Device Research's solutions for their marketing ventures across the ANZ market."

Alistair Hill, the CEO and Co-Founder of On Device Research acknowledged Breiland's expertise in aiding Australian clients to stop inefficient advertising investment and bolster the effectiveness of their campaigns. "Allan is an extremely talented researcher, and it's great to have him on board at such a crucial stage in the company's expansion into Australia. With his extensive experience, we look forward to extending our award-winning measurement solutions to more brands and agencies across the region", said Hill.

The addition of Allan Breiland to the On Device Research team will indeed make a significant contribution to their global progress in providing state-of-the-art solutions to brand measurement and ad effectiveness. Continually delivering on its promise of advancement, the company seeks to take strides with its award-winning measurement solutions across Australia and New Zealand.