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AliLaunch to help global tech partners reach into Chinese market

16 Aug 2016

Alibaba Cloud has launched a global marketplace and AliLaunch program for technology partners, which will give partners access to the China market.

AliLaunch, a platform that operates through Alibaba Cloud, will offer technology partners assistance and guidance for companies that wish to expand into China. Partners can engage in joint ventures, marketplace partnerships, wholesaling, scalability and technology compatibility to ensure their China launch runs smoothly.

“The introduction of AliLaunch demonstrates Alibaba Cloud’s ongoing commitment of building a global cloud computing ecosystem, which connects SaaS developers and business partners from different countries on a unified platform. The AliLaunch program and Global Technology Partners Marketplace serve as the perfect platforms for making different software products accessible to businesses and organisations in China," says Sicheng Yu, vice president of Alibaba Group and general manager of Alibaba Cloud Global.

AliLaunch can assist with business transitions to TMall, the online store in which organisations can sell software, services or join up with other technology partners. While the partner network is currently small, the company hopes to attract other international partners.

"We are aiming to build AliLaunch as the TMall of the cloud computing industry, with more technology partners added in the future,” Yu continues.

Some major global names have signed up so far, including SAP, Hitachi Data Systems, Check Point, SAP HANA, Haivision, Hillstone Networks and Thailand data centre provider TrueIDC.

Alibaba Cloud says the partners provide a diverse range of software products across categories including operating systems, infrastructure, security, databases and streaming media. The company believes that the platform will help attract technology partners to 'explore' the China market through strategic partnerships with each other and Alibaba Cloud.

The technology partners cover a diversified mix of software products in different categories, including operating systems, network infrastructure, security, databases and streaming media. The market paves the way for technology partners like SAP to explore the China market further through its strategic partnership with Alibaba Cloud. 

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