ChannelLife Australia - Adaptability key to surviving increasingly competitive IT channel

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Adaptability key to surviving increasingly competitive IT channel

IT resellers and distributors need to take steps to help insulate themselves against the threat of financial collapse in an ever-changing, ultra competitive channel community.

That’s the stark warning from CompTIA cofounder and director, Moheb Moses, speaking in the wake of a spate of insolvencies within the IT channel in recent months.

“There have been too many resellers and distributors going under in recent times, but it needn’t come to that, as there are a number of processes companies can implement to greatly reduce the likelihood of ending up in that dire situation,” Moses says.

Moses says a key element of surviving in an increasingly competitive IT channel is adaptability.

“There have been a number of major shifts in the channel in the past decade and, with the rate of technological innovation set to increase further, adaptability and flexibility will be critical assets for channel players to survive and thrive,” he says.

According to Moses, IT firms face a number of challenges when undergoing business transformation, and it is critically important that those challenges are met head on and addressed early. 

“Cash flow and other financing challenges can occur when a business is looking to transform itself, so any changes should be fully costed to ensure that the necessary collateral is in place, including contingency funds, to ensure that the business transformation doesn’t put the entire operation at risk,” he explains.

“Companies must ensure they don’t neglect their existing business while pursuing new opportunities,” adds Moses.

“If customers feel their level of care and support has declined, businesses could lose the income they were counting on [to] support the new opportunity in its infancy.” 

Having a business transformation roadmap can help organisations to avoid such a scenario, Moses says.

“By creating a transformation roadmap, everyone can be across where the company is heading, what the rate of change will be, and what the ultimate objectives are,” he explains.

“This can go a long way to alleviate confusion and uncertainty, as well as identify whether aspects of the diversification plans have the potential to hurt existing parts of the business,” says Moes.

“This lets decision makers identify them early and address them before problems escalate and things get out of hand.” 

Given the rapidly transforming landscape within the IT sector, Moses says it is also important for companies to stay up to speed and ensure that their staff do not fall behind when it comes to product and services training. 

“Having a skills gap can be the death of a business, so companies must ensure that their staff are kept up to speed with emerging tech,” says Moses.

“This can also have the added bonus of equipping staff to identify new opportunities to grow the business that are not currently being exploited, which could pay a handsome dividend.” 

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