Accor selects Oracle OPERA Cloud to unify global hotel systems
Accor has selected Oracle's OPERA Cloud to unify property management across its hotels worldwide.
The decision will see Accor shift its global hotel operations to the OPERA Cloud Property Management System, standardising operational activities and guest services across more than 110 countries. The aim is to optimise performance and offer consistent standards of service for guests, whether they are staying at budget or luxury properties within the group's portfolio.
According to Accor, the move will also allow the company to make use of unified data to enhance guest experience and inform operational decisions. The group will integrate Oracle's cloud-based sales and event management solutions, supporting its significant meetings and events business by offering both staff and guests digital tools to simplify the booking process for rooms, event spaces, and catering.
Guest experience
The transition to a single, cloud-based platform is intended to create smoother check-ins, faster bookings, and more personalised experiences for guests irrespective of their destination or the type of hotel selected. The uniform system is also expected to assist Accor's staff globally to deliver services at a standardised level, while efficiently managing resources and property performance.
Jean Noel Lau Keng Lun, Accor's Chief Distribution Officer, stated,
"Implementing a global cloud-based PMS is part of our drive to deliver a consistent, high-quality experience for guests, and to optimise operations across our global footprint. Oracle Hospitality OPERA Cloud has proven to be the optimal solution for consistent functionality across our diverse portfolio of brands worldwide. We particularly value Oracle's collaborative spirit, which has transformed our engagement from that of a technology provider into a true strategic business partner."
Meetings and events
Accor's decision encompasses not just hotel property management, but also the company's events business, which represents a significant revenue stream. By adopting Oracle's OPERA Cloud Sales and Event Management tools, Accor will enable staff to gain clear, centralised insights on the availability of venues. In parallel, guests and third-party event planners will be able to use digital self-service options to easily find and book guest rooms, meeting spaces, and associated catering services.
The changes come as the hospitality industry adapts to new technological standards and the growing expectations from both leisure and corporate travellers for digital booking, streamlined services, and tailored experiences.
Industry perspective
Speaking on behalf of Oracle Consumer Industries, Alex Alt, Executive Vice President and General Manager, said,
"Accor has been the epitome of hospitality excellence and innovation across segments for the past 50 years. They recently noted that the future of hospitality hinges on boldness, agility, and action. These concepts are at the heart of this partnership. With OPERA Cloud, Accor will be able to more quickly adapt to new opportunities, have the data to adjust where needed, and set the standard for both guest and staff experiences with a contemporary, API rich, and intuitive suite of Oracle solutions."
The technology implementation will lead to a consistent set of business processes and information flows across Accor's international portfolio, supporting operational oversight and attainment of service benchmarks regardless of location or brand segment. It is expected to underpin the continued delivery of reliability and efficiency in the group's hospitality and events operations.
Accor's shift to the cloud-based platform follows a broader trend in the hotel industry, where major brands are seeking flexible and scalable solutions for managing increasingly complex operations, maximising profitability, and leveraging data for sharper decision-making.