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Stories by Shivani Pimpili

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Written by Shivani Pimpili

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Written by Shivani Pimpili

Data Deduplication in the Era of Big Data: Challenges and Solutions
Disaster Recovery

Data Deduplication in the Era of Big Data: Challenges and Solutions

Duplicate records are inflating storage bills, slowing pipelines and skewing reports as organisations pull in data from ever more systems.

By Shivani Pimpili • 5 min read • This month
B2B E-commerce Is Going Digital. Are APAC Businesses Ready?
Digital Transformation

B2B E-commerce Is Going Digital. Are APAC Businesses Ready?

APAC firms face tougher onboarding, fraud and compliance demands as buyers increasingly expect B2B transactions to be as seamless as retail.

By Shivani Pimpili • 6 min read • Last month
Why verification should be the first step in your email strategy
Marketing Technologies

Why verification should be the first step in your email strategy

Poor data can sink campaign results, inflate bounce rates and waste sales effort before a single email is sent.

By Shivani Pimpili • 5 min read • Last month
Why Email and Phone Append Matter for Prescreen Campaigns
Data Protection

Why Email and Phone Append Matter for Prescreen Campaigns

Campaigns can fail at the final mile if stale inboxes and recycled numbers keep time-sensitive offers from reaching the right consumers.

By Shivani Pimpili • 5 min read • Last month
6 Industries that need address verification
Customer Relationship Management

6 Industries that need address verification

Bad address data can now trigger missed deliveries, compliance gaps and fraud risks across sectors from retail to healthcare.

By Shivani Pimpili • 5 min read • Last month
Why Customer Due Diligence (CDD) Starts With Clean Data
Fintech

Why Customer Due Diligence (CDD) Starts With Clean Data

Poor data can make sanctions and identity checks miss real risk, leaving banks open to penalties, remediation costs and reputational damage.

By Shivani Pimpili • 6 min read • Thu, 27th Aug 2026
4 practical tips for maintaining data quality
Fintech

4 practical tips for maintaining data quality

Bad records can drive up costs, hurt compliance and damage customer service unless firms keep data accurate as it changes.

By Shivani Pimpili • 4 min read • Wed, 26th Aug 2026
Customer data integration: A data quality checklist
Data Protection

Customer data integration: A data quality checklist

Poor data quality can make integrated customer records unreliable, driving wasted spend, compliance risk and manual correction work.

By Shivani Pimpili • 6 min read • Wed, 12th Aug 2026