ChannelLife Australia - Industry insider news for technology resellers
Australia

ROI Stories - Page 36

Australian Stories

ROI stories

Global Stories

ROI stories

SevenRooms launches text marketing for Aussie hospitality
Digital Transformation

SevenRooms launches text marketing for Aussie hospitality

SevenRooms has launched Text Marketing, a service designed to boost engagement for Australian eateries through SMS and WhatsApp, harnessing a 94% open rate.

By Melania Watson • 3 min read • Wed, 26th Feb 2025
Gallagher Security to spotlight innovation at ISC West 2025
ROI

Gallagher Security to spotlight innovation at ISC West 2025

Gallagher Security is gearing up for ISC West 2025, aiming to foster industry dialogue on tailored security solutions during the event from 31 March to 4 April.

By Melania Watson • 2 min read • Wed, 26th Feb 2025
KnowBe4 platform promises up to 400% return on investment
Ransomware

KnowBe4 platform promises up to 400% return on investment

A report by Hobson & Company reveals that organisations using KnowBe4's HRM platform can achieve a ROI of 200% to 400% within just 3.5 months.

By Melania Watson • 4 min read • Fri, 21st Feb 2025
Marketers anticipate rise in content demands by 2025
Data Analytics

Marketers anticipate rise in content demands by 2025

A report reveals that 77% of marketers expect significant rises in content demands by 2025, amid budget pressures and evolving consumer preferences.

By Shannon Williams • 3 min read • Fri, 14th Feb 2025
Appfire acquires Flow from Pluralsight to enhance portfolio
Software-as-a-Service

Appfire acquires Flow from Pluralsight to enhance portfolio

Appfire has acquired Flow, a prominent Software Engineering Intelligence platform, from Pluralsight, aiming to boost support for engineering teams.

By Catherine Knowles • 3 min read • Thu, 6th Feb 2025
Power Digital launches fusepoint to aid mid-market brands
Data Analytics

Power Digital launches fusepoint to aid mid-market brands

Power Digital has unveiled fusepoint, a new consultancy aimed at providing mid-market brands with advanced marketing solutions and actionable insights.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
AI reshaping procurement & security: experts weigh in
Artificial Intelligence

AI reshaping procurement & security: experts weigh in

The rise of artificial intelligence is reshaping procurement and cybersecurity, as firms look to harness its potential while safeguarding critical data.

By Shannon Williams • 3 min read • Thu, 6th Feb 2025
AI needs process intelligence for meaningful impact
Digital Transformation

AI needs process intelligence for meaningful impact

A new study by Celonis reveals that 89% of business leaders believe AI needs Process Intelligence for effectiveness, as 58% express concerns over process inefficiencies.

By Sean Mitchell • 3 min read • Wed, 5th Feb 2025
Fragmented cybersecurity costs firms up to 5% revenue
Firewalls

Fragmented cybersecurity costs firms up to 5% revenue

IBM and Palo Alto Networks highlight that fragmented cybersecurity solutions can cost companies up to 5% of annual revenue, urging firms to adopt integrated platforms.

By Kaleah Salmon • 3 min read • Mon, 3rd Feb 2025
Dynatrace enhances AI observability for better insights
Data Analytics

Dynatrace enhances AI observability for better insights

Dynatrace has unveiled enhanced AI observability capabilities, designed to optimise performance and compliance for businesses as AI technology spending surges.

By Melania Watson • 3 min read • Thu, 30th Jan 2025
A well-oiled machine: How ERP solutions drive ROI and better customer experiences
Data Analytics

A well-oiled machine: How ERP solutions drive ROI and better customer experiences

Enterprise resource planning (ERP) systems are revolutionising equipment dealerships by streamlining operations and enhancing customer satisfaction, driving significant ROI.

By Terry Smagh • 3 min read • Wed, 29th Jan 2025
Equativ updates Maestro platform for better ad management
Marketing Technologies

Equativ updates Maestro platform for better ad management

Equativ has unveiled its revamped curation platform, Maestro, enhancing campaign management with new features for superior ad placement and brand safety.

By Catherine Knowles • 3 min read • Mon, 27th Jan 2025
AI in 2025: Multi-modal, data access, & infrastructure
Storage

AI in 2025: Multi-modal, data access, & infrastructure

Haoyuan Li, CEO of Alluxio, predicts that by 2025, multi-modal training and innovative data strategies will reshape AI infrastructure and its deployment.

By Catherine Knowles • 3 min read • Mon, 27th Jan 2025

Stories from Other Regions

ROI stories

UK B2B marketers face pressure to show campaign ROI
Data Analytics

UK B2B marketers face pressure to show campaign ROI

UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.

By Sean Mitchell • 4 min read • Thu, 20th Feb 2025
New metric introduced to measure value of cybersecurity
Financial Systems

New metric introduced to measure value of cybersecurity

A report by HackerOne reveals security leaders' doubts over traditional ROI metrics, introducing Return on Mitigation to better assess cybersecurity investments.

By Catherine Knowles • 3 min read • Wed, 19th Feb 2025
T-Mobile acquires Vistar to revolutionise DOOH sector
Marketing Technologies

T-Mobile acquires Vistar to revolutionise DOOH sector

T-Mobile has acquired Vistar Media for USD $600 million, aiming to innovate the digital-out-of-home advertising sector by merging technologies and insights.

By Catherine Knowles • 3 min read • Wed, 22nd Jan 2025
Canadian firms to boost AI investments significantly by 2025
Hybrid Cloud

Canadian firms to boost AI investments significantly by 2025

A recent IBM study reveals that 56% of Canadian IT leaders intend to boost AI investments in 2025, focusing on innovation and productivity amidst gradual ROI.

By Sean Mitchell • 3 min read • Tue, 21st Jan 2025