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Marketing Stories

Australian Stories

Marketing stories

Five years on: How salvos stores cracked the eCommerce problem nobody else had solved
Supply Chain

Five years on: How salvos stores cracked the eCommerce problem nobody else had solved

Its distributed model now ships nationally, with 65,000 parcels sent in 2020 and sales up 212 per cent as the platform scaled.

By Salvo Stores • 6 min read • Last week

Global Stories

Marketing stories

Havas Red wins ECOVACS Australia and New Zealand brief
Digital Transformation

Havas Red wins ECOVACS Australia and New Zealand brief

The smart home robotics brand is seeking to lift awareness in Australia and New Zealand as Havas Red takes on PR, social and influencer work.

By Sean Mitchell • 3 min read • Yesterday
Laser Clinics launches headless site on BigCommerce
Digital Transformation

Laser Clinics launches headless site on BigCommerce

Customers can now book treatments and buy prepaid services in one place after Laser Clinics replaced its seven-year-old system before Black Friday.

By Sofiah Nichole Salivio • 4 min read • Last week
AI search shift forces SMBs to rethink online discovery
Digital Transformation

AI search shift forces SMBs to rethink online discovery

Local firms risk losing customers unless their online details, reviews and booking options are clear enough for AI tools to recommend them.

By Sofiah Nichole Salivio • 6 min read • Last week
Monotype beta connector brings brand control to AI
Software-as-a-Service

Monotype beta connector brings brand control to AI

Brand checks are moving inside AI workflows, helping enterprises cut review delays and avoid unlicensed font use in web content.

By Sean Mitchell • 4 min read • Last week
AI reshapes customer data, loyalty and marketing decisions
Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Last week
A/NZ tech leaders warn AI governance lags adoption
Data Protection

A/NZ tech leaders warn AI governance lags adoption

Boards are rushing into AI deployments, but leaders say weak data governance and security gaps are now threatening trust and returns.

By Mark Tarre • 5 min read • Last week
Kentico posts record recurring revenue on SaaS AI demand
Software-as-a-Service

Kentico posts record recurring revenue on SaaS AI demand

Higher SaaS adoption and AI demand helped lift Kentico to record annual recurring revenue, outpacing a market growing only in single digits.

By Mark Tarre • 4 min read • Last week
AskNicely launches AI review-routing tool for chains
Software-as-a-Service

AskNicely launches AI review-routing tool for chains

Visibility in AI search is becoming harder for chains without reviews across multiple sites, as AskNicely automates routing feedback to them.

By Mark Tarre • 3 min read • Last week
Tubing mascara searches surge as summer heat bites
Data Analytics

Tubing mascara searches surge as summer heat bites

Beauty shoppers are turning to tubing formulas to avoid smudging and flaking in heat, with searches up 176% year on year.

By Sofiah Nichole Salivio • 4 min read • Last week

Stories from Other Regions

Marketing stories

IT services among UK mid-market firms lacking distinction
Artificial Intelligence

IT services among UK mid-market firms lacking distinction

Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.

By Sofiah Nichole Salivio • 5 min read • Yesterday
Marshmallow adds AI to marketing compliance checks
Artificial Intelligence

Marshmallow adds AI to marketing compliance checks

The insurer will use AI to speed reviews of adverts and website copy while keeping human sign-off under FCA Consumer Duty rules.

By Sofiah Nichole Salivio • 4 min read • Yesterday
Vero Insurance teams with The Optimisers on AI search
Digital Transformation

Vero Insurance teams with The Optimisers on AI search

The insurer wants clearer online content to stay visible as customers increasingly rely on AI tools for comparisons and recommendations.

By Karen Joy Bacudo • 4 min read • 2 days ago
Podean buys Social Commerce Club in TikTok Shop push
Marketing Technologies

Podean buys Social Commerce Club in TikTok Shop push

TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.

By Sofiah Nichole Salivio • 4 min read • Last week
Branded email signatures win more attention, WiseStamp finds
Marketing Technologies

Branded email signatures win more attention, WiseStamp finds

Branded signatures kept readers on emails longer, with WiseStamp saying they drew 93% more attention than plain versions in eye-tracking tests.

By Sean Mitchell • 3 min read • Last week
UK marketers fail to check AI outputs, survey finds
Data Protection

UK marketers fail to check AI outputs, survey finds

Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.

By Sofiah Nichole Salivio • 4 min read • Last week
MicroCare appoints Kevin Castonguay as Marketing Chief
Digital Transformation

MicroCare appoints Kevin Castonguay as Marketing Chief

The Connecticut-based supplier is betting on a veteran marketer to lift brand awareness as it targets growth in specialist industrial markets.

By Sofiah Nichole Salivio • 4 min read • Last week