Football Stories

Australian Stories

Football stories

Bon Charge launches month-long sale on wellness tech

Younger Australians are driving demand for wellness devices as the Sydney brand offers 30% off in a one-day flash sale and 25% for a month.

By Sofiah Nichole Salivio • 4 min read • 2 days ago

Data Analytics

Soccer tournament lifts pubs & kit sales in Australia

Australian pubs are seeing extra footfall and kit purchases have surged as live matches spur late-night and early-morning spending.

By Sean Mitchell • 4 min read • Last week

Customer Experience

carsales fronts AI voice search in national campaign

Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.

By Sean Mitchell • 4 min read • Last month

Global Stories

Football stories

Smart Home

Midea signs five-year sleeve deal with FC Barcelona

The sleeve sponsorship gives Midea repeated exposure to Barcelona's vast global audience as it targets stronger brand recognition in Australia and New Zealand.

By Sofiah Nichole Salivio • 4 min read • Today

Digital Transformation

Atos powers Special Olympics USA Games tech services

Thousands of athletes and volunteers relied on Atos's systems to keep competition data, entries and results running smoothly at the 2026 event.

By Sofiah Nichole Salivio • 4 min read • Yesterday

Digital Transformation

Infobip launches PitchMate AI agent for football fans

Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago

Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • Last week

Data Protection

UpGuard links pirate football streams to offshore betting

Exposed logs show viewers of pirate football streams were steered towards offshore betting sites, raising privacy and fraud risks ahead of the 2026 World Cup.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Gaming

Norton warns Britons of World Cup scams this summer

Fans heading to the 2026 FIFA World Cup face ticket, WiFi and booking fraud as criminals target every stage of the trip.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Generative AI

Australians turn to ChatGPT ahead of Socceroos clash

Searches for live streams, player stats and matchups have surged as fans seek quick World Cup updates before the Socceroos face the United States.

By Mark Tarre • 3 min read • Last month

Artificial Intelligence

UK Father's Day spending set to hit GBP £1.32 billion

Last-minute purchases are set to lift UK Father's Day spending to GBP £1.32 billion, with retailers bracing for a surge in courier demand.

By Mark Tarre • 4 min read • Last month

Data Analytics

AWS highlights five AI uses in football across leagues

Real-time tools are reshaping refereeing, TV coverage and coaching as leagues use AI to speed decisions and deepen fan engagement.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Digital Transformation

Netskrt to support FIFA World Cup streaming delivery

Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.

By Sofiah Nichole Salivio • 3 min read • Last month

Malware

Fans warned over World Cup cyber scams & fake tickets

Fans buying tickets or streams for the FIFA World Cup face fake sites, rogue apps and QR-code traps that can steal payment details.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Marketing

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • Last month