Digital Advertising stories - Page 3
Personalised advertising continues to flourish
Thu, 27th Jun 2019
#
cx
#
martech
#
digital marketing
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
Kiwi marketers urged to jump on the video advertising train
Thu, 6th Jun 2019
#
video
#
martech
#
digital marketing
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
NEXT brings practical advice and bold ideas to IT industry leaders
Tue, 5th Dec 2017
#
converged infrastructure
#
multi-cloud
#
digital advertising
Nutanix launches NEXT mag, a curated IT leadership hub, tackling digital trends & disruptive tech.
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Thu, 26th Oct 2017
#
digital signage
#
martech
#
creative technologies
Adobe, pioneer in mobile ad management, unveils innovative app.
Blockchain startup BitClave wants to change the search engine game
Thu, 31st Aug 2017
#
digital signage
#
blockchain
#
pro av
By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.
Gamers, forget your enemies because burgers are now targeting you
Fri, 18th Aug 2017
#
gaming
#
technology gifts
#
steam
After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?.
Kiwi digital agency roars at Cannes Lions
Mon, 26th Jun 2017
#
resn
#
digital advertising
#
cannes lions
The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis.
New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
#
martech
#
digital marketing
#
advertising
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.
Pure SEO helping businesses climb the ladder of search results
Tue, 17th Jan 2017
#
martech
#
seo
#
unitec
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
Salesforce is 'empowering marketers' with new Krux innovations
Tue, 10th Jan 2017
#
big data
#
bi
#
martech
Salesforce unveils new innovations to its Marketing Cloud after acquiring leading data management platform Krux.
Waikato big data firm connects Kiwi businesses to China
Tue, 13th Dec 2016
#
big data
#
data analytics
#
bi
A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.
2016 sees TechDay double in size – our highlights for the year
Mon, 21st Nov 2016
#
martech
#
digital marketing
#
techday
We got a full head of steam up following the digital-only decision last year, and we certainly haven’t slowed that train of growth in 2016.
Invite us to your party and we'll publish a story #PartyWatch
Fri, 18th Nov 2016
#
martech
#
digital marketing
#
techday
TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.
Survey finds publishers better than non-publishers on every measure of ad effectiveness
Thu, 13th Oct 2016
#
digital marketing
#
techday
#
digital advertising
A recent survey has made it clear – digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift.
Facebook goes “video first” in search of TV ad dollars
Wed, 10th Aug 2016
#
facebook
#
ovum
#
digital advertising
Facebook's move towards video poses challenges and opportunities for the social media giant in terms of generating revenue.
Young Kiwis leading the way online
Fri, 4th Mar 2016
#
digital entertainment
#
mobility
#
nielsen
NZ's youth pioneer digital trends, with research showing Gen Y favours online streaming and engages more with digital ads.
Second digital revolution to bring $4.8 trillion spend
Thu, 15th Oct 2015
#
microsoft
#
apple
#
bi
A second digital revolution will bring $4.8 trillion in spend by 2025, but which tech providers will become digital enablers and reap the benefits?.
Microsoft listens to partner feedback… and responds
Thu, 28th Nov 2013
#
microsoft
#
cloud services
#
digital advertising
Recently, Microsoft made a decision to modify the release timeline for partner program changes, in a bid to reflect a simpler, more measured approach.
Google NZ workers keep pace as online ad sales grow
Wed, 8th May 2013
#
digital entertainment
#
european commission
#
tv
Search giant stacked on workers last year to keep pace with an online advertising market that's growing at the expense of newspapers and television.
Fastest growing online jobs in 2012
Thu, 31st Jan 2013
#
microsoft
#
cloud services
#
public cloud
Freelancer.com says website hosting tops the list as cloud computing takes off during the past twelve months.
Online ad spend continues to grow
Tue, 29th Nov 2011
#
advertising
#
digital advertising
#
ndi
NZ's online ad spend surges to $88.74m in Q3, up 26.5% from 2010, amid growing web use. Annual spend may hit $400m by 2013, says IABNZ.
Kiwis embrace online advertising
Tue, 17th May 2011
#
advertising
#
digital advertising
#
ndi
New Zealand's online ad spend skyrockets, with a 20% increase in Q1, reaching $68.12m. Kiwis show a growing preference for video ads.