ChannelLife Australia - Industry insider news for technology resellers

Digital Advertising stories - Page 2

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Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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advertising
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branding
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digital marketing
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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seo
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creative technologies
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
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PubMatic appoints new leader for Southeast Asia, Korea
Thu, 26th Jan 2023
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apac
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singapore
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digital advertising
PubMatic appoints Jona Oboza to lead Southeast Asia and Korean operations. Oboza has extensive experience in digital advertising market in Asia.
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New research highlights digital advertising insights
Thu, 19th Jan 2023
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social media
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snap
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facebook
Snapchat sees unexpected growth in ad portal visits, while Pinterest sees a decline, according to Similarweb's market update for Dec 2022.
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Outdoor advertisers using smart technology to reach more customers
Tue, 13th Dec 2022
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surveillance
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smart home
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technology gifts
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
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Similarweb finds Lululemon has strong digital advertising growth
Tue, 13th Dec 2022
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big data
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data analytics
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bi
Similarweb and Lululemon have released a new set of quarterly results, which showcase how Lululemon's digital advertising has stood up to customer demands.
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TrippleLift appoints James Evans as Chief Privacy Officer & Vice President of Legal
Fri, 30th Sep 2022
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privacy
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digital advertising
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yahoo
Adtech company TrippleLift has hired James Evans as Chief Privacy Officer and VP of Legal to oversee the company's privacy strategy on a global scale.
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GroupM New Zealand appoints Manjit Singh as head of product & technology
Fri, 3rd Jun 2022
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digital advertising
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cdo
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nz
Manjit Singh appointed as Head of Product & Technology at GroupM to accelerate product, technology, and data identity solutions for clients.
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Cartelux appoints Stephen Burns as financial department
Fri, 3rd Jun 2022
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digital advertising
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exports
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queensland
Stephen Burns has been appointed to run its financial department and advise the company in its upcoming funding rounds.
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Criteo appoints Manuela Cadd as regional go-to-market director in Australia & New Zealand
Fri, 6th May 2022
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advertising
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digital advertising
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nz
Manuela Cadd joins Criteo as regional go-to-market director for ANZ. Criteo has expanded its team in the region due to identified market potential.
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Cartelux appoints Kristin Harder as global head of strategy & partnerships
Fri, 6th May 2022
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digital advertising
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oem
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strategy
The company has appointed former Audi global head of media manager Kristin Harder as global head of strategy and partnerships.
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Cartelux appoints Kristin Harder as Global head of strategy & partnerships
Fri, 6th May 2022
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digital advertising
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oem
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strategy
Start-up Cartelux appoints Kristin Harder, former Audi global head of media, as new global head of strategy and partnerships to grow the business.
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Why digital advertising is dead at TechDay
Sun, 1st May 2022
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pro av
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digital signage
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techday
TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.
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Do you have an in-person or virtual event coming up? Partner with TechDay
Sun, 1st May 2022
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martech
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cios
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techday
TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.
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App and social media usage numbers soar in Australia
Fri, 11th Feb 2022
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advertising
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social media
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apps
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
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Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
Wed, 1st Jul 2020
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advertising
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digital advertising
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ndi
New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.
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Google sending relief to thousands of SMBs across ANZ
Fri, 29th May 2020
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wfh
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advertising
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google
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
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New marketing technology consultancy STITCH launches
Tue, 15th Oct 2019
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cx
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martech
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digital advertising
STITCH consultancy aims to transform marketing with strategy, tech, and data-focus in New Zealand.
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Festive tear-jerkers top YouTube ad leaderboards
Tue, 23rd Jul 2019
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apple
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technology gifts
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government
With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.
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NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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pro av
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advertising
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
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Interview: Adobe's Keith Eadie on advertising - past, present, and future
Thu, 4th Jul 2019
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martech
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creative technologies
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digital advertising
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
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Australian brands face boycotts if they don't address diversity in ads
Fri, 28th Jun 2019
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digital signage
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dei
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martech
Aussie brands face backlash if ads lack diversity, Adobe survey warns.
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Personalised advertising continues to flourish
Thu, 27th Jun 2019
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cx
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martech
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digital marketing
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
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Kiwi marketers urged to jump on the video advertising train
Thu, 6th Jun 2019
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video
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martech
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digital marketing
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.