Zana Stojanovski wins Dynatrace APAC special award

Avocado Consulting's Zana Stojanovski has won the Dynatrace Special Recognition Award for Excellence in APAC 2026, highlighting her work in expanding Dynatrace-related business across the region.

Stojanovski is General Manager of Business Technology Solutions at the Australian consultancy. The award recognises her contribution to creating opportunities and delivering results for customers across Asia-Pacific.

The recognition comes as businesses in Australia and across the region manage increasingly complex hybrid and multi-cloud technology estates. That has increased demand for observability specialists who can help organisations monitor systems, manage performance and reduce operational risk.

At Avocado, Stojanovski built the company's observability practice from scratch. The business has grown by more than 500% year on year under a model centred on delivery and customer trust.

Dynatrace also highlighted her role in strengthening ties between the two companies, saying close alignment with its teams and a strong understanding of customer priorities had helped deepen the partnership and support wider growth in APAC.

Alex Lim, Senior Director of APAC Partner Sales at Dynatrace, described that contribution directly.

"Zana Stojanovski brings a strong sense of ownership and focus to every opportunity, consistently finding ways to create value for customers while strengthening the partnership with Dynatrace. Her contribution stands out not just in results, but in the way she approaches collaboration and execution across the region," said Alex Lim, Senior Director of APAC Partner Sales at Dynatrace.

Onshore model

Avocado said its Dynatrace work is built around an onshore consulting model in Australia. Chief Executive Officer Gerardo Barranquero said that approach differs from parts of the market, where large certification counts often reflect offshore delivery structures.

The consultancy said it is one of a small number in Australia to hold the Dynatrace Certified Professional designation. Barranquero said each certification at Avocado represents a consultant based onshore and available to local clients in their own time zone and workplace.

That positioning is central to how Avocado presents its observability work in regulated and operationally sensitive sectors. It works with organisations in finance, mining, telecoms, retail, energy and government, where system visibility and reliability can directly affect revenue, reputation and risk management.

"Zana has built something genuinely rare - an Observability Practise grounded in deep expertise, delivered entirely by an onshore team that is accountable to Australian clients. This recognition from Dynatrace reflects not just her personal impact, but a real partnership model producing real outcomes. The growth in our Observability business is evidence of its success," said Gerardo Barranquero, Chief Executive Officer of Avocado Consulting.

Barranquero also linked the company's approach to transferring knowledge into customer organisations, rather than limiting expertise to external consultants. Avocado said it aims to leave clients able to manage their own observability requirements after implementation work is complete.

"It's a model that puts depth and experience before headcount, and clients notice the difference," Barranquero said.

Practise growth

Observability has become a growing area of spending for companies managing increasingly distributed applications and infrastructure. For service providers such as Avocado, that has created room to build specialist practices around platforms including Dynatrace, particularly where customers want local support and sector-specific experience.

Stojanovski's award also reflects the commercial importance of those partnerships for consultancies operating in a competitive regional market. Avocado's reported year-on-year increase of more than 500% in Dynatrace-related business suggests observability work has become a more material part of the company's wider operations.

In comments on the award, Stojanovski said the recognition reflected how the practice had been built.

"Receiving this award is genuinely meaningful - not because of what it says about me, but because of what it says about the way we've built this Practise. We've invested in experience and staying onshore, we uplift our clients and drive outcomes that reflect this special recognition," said Zana Stojanovski, General Manager of Business Technology Solutions at Avocado Consulting.