Trend Micro reseller drives away with top prize

Kate Treacey, from Kevcom in Kew, Victoria, has driven away with the top prize in Trend Micro's latest Switch and Win promotion.

Treacey won a brand new 2015 Nissan Mica car after earning the most points on sales of Trend Micro Worry Free solutions during the promotional period.

Trend Micro worked on the promotion with Australia's Hachiko, which specialises in developing and managing business-to-business loyalty, reward and incentive programs.

The incentive was designed to drive sales and increase mindshare across Trend Micro's Australian and New Zealand distribution channel.

"The idea was to create awareness in their reseller channel, with a reward at the end of the program that was big enough to motivate resellers but keeping in budget for our client as well," says Patrina Kerr, Hachiko managing director.