Tech Data has formed a strategic partnership with AnywhereNow in Australia and New Zealand, giving regional partners access to AnywhereNow's customer experience software for Microsoft Teams.
The agreement centres on AnywhereNow's product set, including Dialogue Cloud, Deepdesk and Tendfor, and targets channel partners serving organisations that use Microsoft technology. Tech Data will distribute the software and support partners with technical resources, procurement and licensing.
Both companies are targeting demand for customer service tools that work within existing Microsoft environments rather than requiring organisations to replace established systems. The partnership also expands Tech Data's cloud and artificial intelligence portfolio in the region while giving AnywhereNow broader access to market through Tech Data's partner network.
AnywhereNow develops customer interaction software for the Microsoft Teams ecosystem. Its products cover contact centre functions, dialogue management and virtual agents. Deepdesk focuses on AI-based insights drawn from interactions, while Tendfor is aimed at contact centre and reception operations inside Teams.
For Tech Data, the move adds another vendor relationship tied to Microsoft-focused channel sales in Australia and New Zealand. Partners will also receive support through its Tech Centre of Excellence, designed to help them deploy and sell the software more quickly.
The offer is intended to address a range of issues facing businesses in the region, including fragmented platforms, ageing customer service infrastructure and pressure to improve service without overhauling core technology estates. That pitch reflects a broader market trend in which software suppliers are adding AI features to collaboration and communications systems already used by large organisations.
Microsoft Teams has become a common foundation for that approach, particularly among suppliers selling contact centre and customer engagement applications to businesses that standardised on Microsoft during earlier cloud migration programmes. By building around Teams, vendors can position upgrades as an extension of current software estates rather than a full replacement project.
That matters for resellers and service providers because many customers want changes that can be introduced with less disruption and lower integration risk. In Australia and New Zealand, where skills shortages and cost pressures have shaped technology spending decisions, vendors and distributors have increasingly emphasised tools that fit within software platforms companies already know.
Local partner support will be a central part of the alliance. "Organisations across ANZ are accelerating digital transformation while navigating skills shortages, rising customer expectations, and the need to maximise existing technology investments," said Robbie Upcroft, Country General Manager, Tech Data ANZ.
He added: "With this partnership, we're helping partners address these challenges by building on widely adopted Microsoft technologies, simplifying deployment, and providing the local support and enablement needed to scale. This enables partners to modernise customer experience with speed and confidence - without the cost and complexity of large-scale platform replacements."
The deal is also part of AnywhereNow's regional expansion strategy. The company is seeking growth through indirect sales and plans to use established distribution relationships to expand its presence across Australia and New Zealand.
That approach is common among specialist software vendors entering or expanding in the region, where access to channel partners with local sales coverage and technical support can determine how quickly a supplier gains traction. Tech Data's existing Microsoft relationships are likely to be a key part of that effort, given AnywhereNow's focus on Teams-based deployments.
"Partnering with Tech Data is a significant step in expanding our presence across Australia and the wider ANZ region," said Vaughn Madeley, Regional Director, AnywhereNow.
He added: "Their Microsoft expertise and strong partner ecosystem make them an ideal partner to scale our AI-powered solutions and deliver measurable value to customers."
Tech Data operates as part of TD SYNNEX and serves a large international customer base through a network of vendors and channel partners. In Australia and New Zealand, its role in software distribution and partner enablement makes it a significant route to market for vendors looking to reach resellers, integrators and managed service providers with Microsoft-aligned offerings.
The partnership gives partners a new set of Microsoft-native customer experience tools to take to market across Australia and New Zealand.