Samsung unveils 2025 line-up with Vision AI integration
Samsung has unveiled its new audio visual product line for 2025, which includes the introduction of Samsung Vision AI and the launch of several new screens and monitors.
Samsung Vision AI is set to enhance the user entertainment experience with features like Click to Search, Live Translate, and Generative Wallpaper. This technology will be integrated across Samsung's product lineup, including Neo QLED, OLED, QLED, and The Frame. Vision AI is expected to make screens smarter and adapt to user preferences and environments.
Jeremy Senior, Vice President of Consumer Electronics at Samsung Australia, stated, "Our mission every year is to offer Australians screens for every experience, pairing cutting-edge picture and sound quality with interactive and intelligent lifestyle features to enrich everyday living. Vision AI is the next step on our journey, enabling more TVs across our 2025 range to intelligently adapt to individual viewing preferences and environments and intuitively personalise and optimise every interaction – from streaming, to gaming, to managing your connected home your way, through voice or touch commands."
The 2025 lineup will feature the latest QN990F Neo QLED 8K TV, which is Samsung's most advanced TV. The television has capabilities such as 8K AI Upscaling Pro, Auto HDR Remastering Pro, and Adaptive Sound Pro. The Neo QLED 8K QN990F is designed to deliver an unmatched entertainment experience with advanced picture and sound quality, complemented by an ultra-slim design.
Samsung's new monitor lineup for 2025 will also introduce AI features and new form factors. Jeremy Senior highlighted, "Samsung is raising the bar for monitors in 2025 by bringing AI features, new form factors, and industry leading performance to Australians looking for solutions that suit their needs for work, gaming or both. Putting consumers at the heart of our products, we've pushed the boundaries of innovation to amplify features that gamers, creators and professionals can benefit from the most so everyone can get the best out of what they do."
The Odyssey lineup for gamers includes new monitors offering high refresh rates and enhanced picture quality for an immersive experience. For professionals, the ViewFinity S8 is available in a larger size, and the Smart Monitor M9 includes groundbreaking AI features.
Samsung's Vision AI aims to integrate into the SmartThings ecosystem, providing features such as real-time Home Insights and Pet and Family Care, which alerts users about household conditions and unusual behaviours detected.
Samsung is also focusing on art and technology integration with an expanded Samsung Art Store and the new Frame Pro model. The Frame Pro features Neo QLED technology and Wireless One Connect for ease of installation and superior picture quality.
The partnership with Art Basel further emphasises Samsung's commitment to art, with The Frame as the official display at the event. Hayley Romer, Chief Growth Officer at Art Basel, mentioned, "As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways."
Additional technologies include The Premiere 5 projector with an interactive touch feature and the MICRO LED Beauty Mirror, which provides personalised beauty insights. These innovations demonstrate Samsung's ongoing efforts to redefine display capabilities through advanced technology.
