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Ruckus shakes up its channel partner programs

By Patrick Martlew
Fri 22 Sep 2017
FYI, this story is more than a year old

Ruckus Wireless has announced it has simplified its channel partner programs to two tiers to better recognise and incentivise top performing partners.

The simplified programs are primarily designed to allow the company to re-invest in channel and solution provider partners by making it easier to identify high-achieving partners.

The programs also give distributors and solution providers access to Ruckus’ wired and wireless products, enhanced sales enablement tools and visibility into customer leads and requirements.

Ruckus is also announcing channel programs focused on Smart City, Large Public Venue and Education to recognise and reward partners that offer unique capabilities and who have demonstrated repeated success with Ruckus in these segments.

The company already has a range of hospitality and Multi-Dwelling Units (MDU) specialisation programs, which it says has yielded strong results for the company.

Ian Whiting, Ruckus chief commercial officer says, “As a company fully committed to the channel, we understand our success is determined by our partners, and we’ve never competed with our partners since day one, unlike (our) competitors.

“With a comprehensive wired/wireless portfolio, partners have an opportunity to increase their profitability by 40 percent when selling these products together. There’s never been a better time to partner with Ruckus.”

According to Ruckus, the specialisation programs provide partners in key vertical markets access to complete solutions that deliver robust networks with seamless connectivity using Ruckus wired and wireless products.

The company says its diverse product portfolio allows partners to go into emerging markets that are typically difficult to enter, with specialised programs being available to their global elite partners in the Ruckus partner program.

Raelyn Kritzer, Ruckus senior director of worldwide partner programs says, “We are simplifying our programs to make it easy to engage with Ruckus, provide access to our diverse portfolio and give partners the opportunity to boost their profitably with rich incentives.

“Our specialisation programs give partners the opportunity to use our leading-edge technologies and demonstrated success to lead in markets such as Hospitality/MDU, Smart City, LPV, Education and other key verticals.”

Kevin Roper, Cynergy Technology chief operating officer says his company is excited by the new programs, as they allow further efficiencies in key vertical markets.

“The simplified and specialisation programs at Ruckus give us the opportunity to sell complete wired and wireless products, making our solutions more valuable to customers. These programs give us more value-added services during our engagement with customers, ultimately helping us make the sale.”

The Smart City and LPV Channel Specialisation Programs are available today, while the simplified Partner Program, along with the education specialisation program, will start in Q1 2018.

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