Perceptive partners with Qualtrics for enhanced client insights

Perceptive, part of Clemenger Group and Australia's leading customer insights agency, has announced a new partnership with Qualtrics, a recognised leader in the experience management space. This collaboration grants Perceptive's clients direct access to leading market research and experience management technologies, along with a variety of services and expertise to garner market, customer, and brand insights.

Joining the global Qualtrics Partner Network marks a significant step for Perceptive, allowing the agency to extend its capabilities in assisting clients with managing their market research, customer experience, and brand experience initiatives. This will be achieved through a unified technology platform, enhanced by expert consultancy and program support.

Perceptive plans to standardise its current offerings by integrating Qualtrics into its processes. This move promises to create operational efficiencies, advance industry expertise, and provide clients with direct access to cutting-edge experience management capabilities and global market insights.

Dan Shaw, Managing Director of Perceptive, stated: "Perceptive's partnership with Qualtrics has been met with huge enthusiasm among our clients. It will take our industry capabilities to the next level to deliver more value and innovation to the 150+ clients we support, while unlocking significant efficiencies across our business."

Zoe Nicholson, Head of Ecosystems - Asia Pacific & Japan at Qualtrics, commented: "Qualtrics is at the centre of the experience management ecosystem, and key to this is our deep focus and investment to continually build and cultivate a community of trusted, expert partners - including Perceptive - that help organisations unlock significant value and drive meaningful innovation with experience management."

This partnership is expected to enhance Perceptive's service to its clients by integrating high-level technologies within the Qualtrics ecosystem. Perceptive's clients will now have the tools to better manage and optimise their customer and brand experience programs, thereby offering a more streamlined and efficient approach.