Story image

Nokia makes official comeback with Android smartphone in China

10 Jan 2017

Nokia has marked its first step into the Android smartphone market with the release of Nokia 6 in China.

After securing the exclusive Nokia brand licensing rights in mobile phones in late 2016, HMD Global Oy (HMD) is behind the launch.

The decision by HMD to launch its first Android smartphone into China is an attempt to meet the real world needs of consumers in different markets around the world.

With over 552 million smartphone users in China in 2016, the company says it is a strategically important market where premium design and quality is highly valued by consumers.

Arto Nummela, CEO of HMD Global says that from the outset the company has stated that they intend to move with speed to establish a position as a player in the smartphone market.

“The Nokia 6 is a result of listening to our consumers who desire a beautifully crafted handset with exceptional durability, entertainment and display features,” he explains.

“Our ambition is to deliver a premium product, which meets consumer needs at every price point, in every market. We start today, with our premium, high quality Nokia 6; built to deliver a fantastic core user experience for Chinese consumers.

We look forward to unveiling further products in the first half of this year.”

Nestor Xu, vice president for Greater China at HMD Global, adds that as China is the largest and most competitive smartphone market in the world, this move is no coincidence.

“ is known for its upwardly mobile customer base and it has for many years believed in the Nokia brand and sold millions of our products to Chinese customers,” says Xu.

“Launching our first smartphone device, in such a strategically important market, with a trusted online retailer marks a signal of intent.”

Zoom Phone beta announced for local customers
Zoom is bringing its full Phone solution to Australia in July, but has launched a beta for us to try now.
AI driving 'unprecedented' M&A growth
Breakthroughs in artificial intelligence are causing ‘unprecedented’ growth for mergers and acquisitions, as companies grapple for their share of an AI market that will be worth $190 billion by 2025.
DimData: Fear finally setting in amongst vulnerable orgs
New data ranking the ‘cybermaturity’ of organisations reveals the most commonly targeted sectors are also the most prepared to deal with the ever-evolving threat landscape.
Seven Aussie projects shortlisted in IDC's Smart Cities Awards
The nominated projects include three from Newcastle alone and span smart water metering, solar farms, virtualization and transport.
Y Soft and Brother partner to enhance print management
YSoft SafeQ integrated print management and document capture solution is now embedded in Brother multifunction devices.
F5 acquisition of NGINX now complete
The companies have released blogs on the topic, explaining how NGINX will now operate as a unit of F5, and the benefits they expect this merger to bring.
IXUP goes "post-quantum" with security tech upgrade
The secure analytics company has also partnered with Deloitte as a reseller, and launched a SaaS offering on Microsoft Azure.
Infoblox appoints channels head for A/NZ
Kenneth Cartwright’s appointment extends Infoblox’s position in secure cloud-managed network services throughout the region.