Integrate 2025 returns to Sydney with expanded AV programme

Australia's premier audio-visual and integration trade show, Integrate, will return to ICC Sydney this August, with organisers promising a future-facing program of education, innovation, and industry networking for AV, IT, and security professionals.

Recognised as Australasia's flagship AV event, Integrate brings together global brands, manufacturers, distributors, and corporate end-users under one roof.

"Integrate is a platform that empowers the AV industry and technology professionals to share insights, source the latest in technology and collaborate to harness the potential of these exciting AV technologies," organisers said.

The 2025 show, running from 27 to 29 August, will once again be co-located with the Security Exhibition & Conference, highlighting the growing integration of AV and security technologies.

Organisers have described the joint format as "a strategic partnership [that] reflects the increasing convergence between AV integration and some security technologies."

"By bringing these previously siloed events together, end users, consultants, installers, and integrators from across the AV and security spheres can now convene under one roof," they said.

The dual event will showcase "interactive AV systems alongside AI-powered security solutions," with a focus on creating holistic, digitally integrated environments.

At the core of the event is Australia's most comprehensive AV education platform, featuring Tech Talks presented by AVIXA, Lunch & Learn sessions, and a host of targeted forums aimed at upskilling professionals in an evolving market.

The Tech Talks will run daily and explore major themes such as AI in AV, sustainability, unified communications and collaboration (UCC), and broadcast AV.

Among the featured Tech Talks sessions:

• 'AI in AV: Envisioning the Future of Innovation and Industry Transformation' on 27 August at 10:00am will look at how AI is redefining system integration and content creation.
• 'Unlocking the Potential of Circular Economy' at 4:00pm the same day will address sustainable strategies for resource optimisation.
• On 28 August at 10:00am, 'Skill Evolution in Pro AV' will offer insight into workforce trends and talent management.
• 'Architecting for the Audience' later that day will focus on user-centric streaming solution design.
• The final day, 29 August, includes 'The Sound of Innovation', a panel on acoustics and architectural design at 12:00pm.
• Daily Lunch & Learn sessions at 1:00pm offer informal learning and networking. 

Community and industry forums return

Several returning features aim to strengthen community and knowledge-sharing across industry segments. 

• The AETM K-12 Conference on 27 August morning, a collaborative session with the AETM exploring the role of education technologies in enhancing learning.
• The AVIA Awards, recognising excellence in AV project delivery, will take place from 5:30pm on Wednesday 27 August as part of a dedicated networking evening.
• The AVIXA Women's Council Forum, set for 9:00am on Thursday 28 August, continues its mission to "amplify women's voices and foster an inclusive culture" in Pro AV.
• The AV Marketers Meet-Up on Friday 29 August at 9:00am will bring together marketing professionals for a panel and networking over coffee.

New perspectives and pre-event insights
Ahead of the show, AV professionals can tune into 'Audio Visual Industry State of Play: Australia 2025', an online session on 28 July.

The panel will examine the AV market's current landscape, covering trends like AI integration, AV-as-a-Service, and immersive technologies, as well as workforce challenges and digital transformation.

This 45-minute session will offer a "comprehensive discussion on the current state and future direction of Australia's audiovisual industry," covering emerging technologies and critical issues such as skills shortages and infrastructure readiness.

Connecting the AV and security sectors
As both industries evolve, organisers emphasise that the convergence of AV and security technologies is unlocking new value for businesses and integrators.

"Attendees can immerse themselves in the full spectrum of cutting-edge technology transforming these rapidly evolving fields," organisers stated.

Registration is open now, with admission covering access to, networking events, and the co-located exhibition floor.