cl-au logo
Story image

HPE’s new solutions to drive partner growth

19 Jun 2018

HPE has released GreenLake Flex Capacity for partners, a new offering that helps partners sell HPE’s on-premises consumption solution.

The company has also introduced enhancements to its HPE Partner Ready Digital Marketing Program.

“At HPE, we are laser-focused on bringing the best innovation to our partners so they can capitalise on market disruptions and grow profitably,” says HPE worldwide partner sales head Paul Hunter.

“Through our leading product portfolio and specially designed channel programs, we will help partners succeed in today’s fast-paced technology environment.”

According to IDC, by 2020, consumption-based procurement will account for as much as 40% of enterprises' IT infrastructure spending.

Customers increasingly want to the pay for the infrastructure they consume each month - allowing flexibility to scale up or down as required while avoiding capital expenses.

HPE is introducing a new offering so channel partners can help customers adopt a pay-per-use model and access new on-premises technologies - such as software-defined infrastructure, all-flash storage and private cloud - without a significant upfront investment.

GreenLake Flex Capacity for partners enables system integrators, resellers and distributors to deliver HPE’s differentiated, industry-leading GreenLake Flex Capacity directly to customers.

Given customers’ increasing reliance on digital resources to make buying decisions, it is imperative for channel partners to differentiate themselves through their marketing and continually advance their digital marketing capabilities.

Customers seek information online along their buying journey and partners must deliver the digital tools and content to address their needs.

Through the new Partner Ready Marketing Pro Academy, HPE is introducing educational resources to help partners improve digital marketing proficiency and drive more effective digital activities.  

In addition, expansion of face-to-face Digital Marketing Workshops around the world will enable HPE to further engage and educate partners across many major metro areas.

Story image
IDTechEx: the role of emerging tech in fighting COVID-19
2020 will go down in history for the year of the global pandemic, but also for the rise of innovative digital technologies.More
Story image
D-Link A/NZ launches two new gigabit wi-fi routers
The two new routers are outfitted with a host of hardware and software functions for varying users.More
Story image
Nutanix hires two new channel leads for ASEAN region
It comes as Nutanix experiences particularly strong growth in the region, including 125% year-on-year growth for Nutanix in Singapore, and 44% year-on-year growth in Indonesia in financial year 2020. More
Story image
Q&A: StorageCraft director on how backup and recovery has changed in 2020
Techday spoke to StorageCraft international product marketing senior director Florian Malecki, who discusses the importance of backup and recovery, the products and solutions that StorageCraft offers in this field, and the revenue opportunities partners can capitalise on. More
Story image
8x8 named as Challenger in Gartner Magic Quadrant for Contact Centre as a Service
According to 8x8 chief executive officer Vik Verma, the recognition also validates the company’s single-platform approach to contact centre innovation.More
Link image
Join Nintex on 3 December for Workflow Wonders: TLC for Kids
TLC for Kids is a charity that puts smiles back on childrens’ faces during times of illness. Learn how the charity leverages Nintex to free up resources so it can focus on what really matters. Nintex will donate A$5 for each registration to TLC for Kids! Find out more.More