cl-au logo
Story image

How Ricoh printing solutions drive growth for Prima Printing

14 Aug 2019

Ricoh Australia will provide several colour print solutions to Australia and New Zealand’s largest manufacturer of personalised consumer imaging products, Prima Printing.

Prima Printing selected eight Ricoh Pro C9210 Graphic Arts Edition production colour print solutions, with the aim of expanding its business and elevating the customer experience.

Prima Printing had deployed Ricoh products in the past, but it wanted to make sure it was selecting the right solutions for the current climate. It ran an extensive valuation period to ensure the products met Prima Printing’s standards.

“We commenced our relationship with Ricoh in 2017, when we installed two colour platforms,” says Prima Printing general manager Amnon Judah. 

“These devices became some of the highest throughput Ricoh sheet devices in the world. During this period, Ricoh technology provided market leading return on investment, robust infrastructure and consistent high quality across multiple substrates.”

Ongoing growth in Prima Printing’s business required the purchase of an additional three Ricoh Pro C9210 Graphic Arts Edition platform solutions.  

At the same time, the company installed a high capacity sheet feeder from BDT in Germany to feed large volumes of 1020mm banner sheets.  This will enable the company to manufacture hundreds of thousands of personalised covers.

“Prima is a major manufacturing facility, and part of the District Photo global manufacturing conglomerate. We needed to be ready to support their expectations.  A fleet of eight Ricoh Pro C9210 Graphic Arts Edition platforms can produce as many as seven million duplex sheets per month in peak periods,” says Ricoh Australia’s commercial and industrial print country manager Simon Lane.

“At the same time, we know our platforms are effective and efficient, because they have a broad substrate range, reliably print consistently high quality colour and can integrate with key software platforms to minimise manual intervention.”

Prima Printing states that the entire manufacturing process is controlled by a bespoke ERP solution that integrates with customers’ e-commerce sites, then batches, imposes and routes it to the Ricoh fleet based on job profiles and availability.

“Our customers are incredibly demanding with the product quality, speed to market and price offering,” says Judah.  

“In order to consistently achieve above market growth they need to win across all three parameters. We can now help our customers achieve this by leveraging our scale and the power of the new Ricoh fleet to print exceptional photobooks, calendars, cards, desk art and photos.”

“In addition, the combination of the technology and Ricoh’s service and support resulted in taking much less time to bring the machines online.  We also benefit from significant advantages in electricity consumption and pressroom productivity.”

The Pro C9210 Graphic Arts Edition platforms will print sheet sizes of up to 330x1260mm and on media thickness of as much as 600um, enabling Prima to produce a broad array of commercial print work beyond consumer imaging products, should the company decide to expand its range of offerings.

Story image
IBM launches dedicated cloud services for financial services sector
The platform brings a focus on data security delivered with IBM’s confidential computing and encryption capabilities.More
Story image
TradeWindow acquires Cyberfreight, plans to grow Australian business
“Today marks the beginning of an exciting new offering for both TradeWindow and existing Cyberfreight customers - it’s an opportunity for us to further optimise the international logistics process."More
Story image
Ivanti acquires Cherwell Software, advances position as top service management vendor
"We look forward to integrating the best functionalities of our complimentary technologies, expanding the reach of our Ivanti Neurons platform, and enabling customers to further maximise their business outcomes.”More
Story image
Double-digit growth ahead for smart home devices as consumers embrace home automation
"Sales of smart home devices have remained fairly resilient during the global Covid-19 pandemic."More
Story image
Cohesity announces huge increase in valuation, goes deeper with partners
The company saw year-over-year (YoY) growth in annual recurring revenues (ARR), a continued surge in customer wins globally, and a rapidly increasing number of customers spending $5 million or more in total lifetime spend on Cohesity software.More
Story image
Qlik and Snowflake partnership brings greater value to SAP data
"This integrated solution with Qlik will make it simpler and easier for joint customers and system integrators to deploy a trusted solution for delivering SAP data into Snowflake for analysis and action.”More