Education Perfect unveils new brand to drive innovation in EdTech

Education Perfect, ANZ's largest education technology provider, has unveiled a refreshed and updated brand positioning as the company plans to accelerate its pace of innovation. This move comes as part of Education Perfect's mission to aid teachers in optimising student outcomes through advanced technological tools.

The platform, which is utilised by over 1.8 million students and more than 50,000 teachers in over 5,000 schools worldwide, is set to expand its capabilities. The enhanced branding will be supported by the addition of artificial intelligence (AI) specialists and dedicated teams to boost adaptive learning and personalised instruction offerings.

Jonathan Morgan, Chief Executive of Education Perfect, noted that the brand refresh marks a significant milestone for the company. "We’ve spent the last 15 years developing Australia and New Zealand’s best learning, assessment, and analytics platform. We couldn’t be more excited to launch a bold new Education Perfect to communicate our focus on empowering teachers to scale their impact," he stated.

Morgan further elaborated on the rationale behind the new positioning, emphasising the challenge educators face in providing individual attention to students in a traditional classroom setting. "The new positioning recognises the greatest impact educators can make is one-on-one, but that it’s currently impossible for them to achieve this in a class of thirty, six times a day. We’re here to help teachers help their students achieve their full potential, and champion the positive impact they make every day," he added.

In May 2024, Education Perfect integrated AI capabilities into its platform aimed at providing students with immediate, adaptive, and personalised feedback to improve learning outcomes. The company's AI Powered Feedback Tool delivers feedback through comments and recommendations within seconds, utilising Education Perfect’s extensive repository of lessons and course content.

Helen Souness, Chair of Education Perfect, remarked on the strategic importance of the new brand identity. "Education Perfect's new brand identity, the timing of it, and the products underpinning it are built around the needs of the education community. EP is poised to grow and globalise from its leading position delivering a curriculum-based learning platform to Australian and New Zealand schools, to reach international school students everywhere," she commented. "It’s a natural continuation of EP’s commitment and a look ahead to the future of education globally."

As Education Perfect continues to evolve, the strategic investments in AI and the refreshed brand position underscore a commitment to enhancing the educational experience. The company’s efforts to provide actionable, real-time feedback, and foster personalised educational journeys are central to its growth trajectory.