Dicker Data has added Logitech's commercial and gaming products to its portfolio of offerings, as the distributor seeks to bolster its peripherals play, while bolstering the vendor's presence in the SMB and enterprise markets.
David Dicker, Dicker Data chairman and chief executive, says the deal ‘is a logical attach option' for the distributor's reseller partners already purchasing notebooks, desktops, workstations and tablets from Dicker Data.
The move comes just months out from Logitech's expected entry into the video conferencing market. The vendor is expected to launch an offering in late 2016, via a partnership with Intel – also a Dicker Data brand.
Dicker Data says the distribution deal, which takes effect from today extend's the brand's peripheral offerings and will provide an alternative option for resellers in existing markets, such as video conferencing.
Damian Lepore, Logitech managing director, says the vendor recognises the importance of a B2B/enterprise channel.
“Appointing Dicker Data, a well-established and trusted distributor, to drive these sales marks and exciting time for Logitech,” Lepore says.
Logitech's range includes mice and keyboards, mobile accessories and speakers, along with gaming keyboards, mice, controllers and audio and video offerings. The vendor also has a range of smarthome and video offerings.