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Dicker Data adds full Dell EMC storage range to line-up

22 May 2017

Dicker Data has snapped up rights to the full Dell EMC product range in Australia in an expanded distribution deal with the vendor.

The move comes less than a year after the distributor gained access to Dell’s full portfolio, including PCs, notebooks, monitors, servers, storage and networking, and months after the September closing of Dell’s US$67 billion acquisition of EMC.

The new deal will add the EMC storage range to the lineup.

David Dicker, Dicker Data chairman and chief executive, says resellers responded positively to the addition of the Dell range to Dicker Data’s portfolio.

“Since announcing the partnership in 2016 we have grown to represent a sizeable portion of Dell EMC’s portfolio of client, server and networking products in the Australian market,” Dicker says.

“The expansion to include Dell EMC storage further bolsters our position as a true hybrid distributor for the mid-market and enterprise reseller communities,” he adds.

Geoff Wright, Dell EMC ANZ channel general manager, says Dicker Data has been a ‘fantastic’ distribution partner.

“After an extraordinarily successful year working together, it was a natural evolution to add the storage product range to this partnership,” Wright says.

Prior to last July’s appointment as an Australian distributor for Dell’s complete range, Dicker Data had already been distributing the vendor’s thin clients and monitors.

It’s appointment as a distributor of the full range, saw it join Ingram Micro and Avnet selling the full range, after Dell appointed Ingram Micro to the role in 2015, followed by Avnet in early 2016.

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