Story image

Dick Smith back online as Kogan relaunches brand

04 May 16

The new online Dick Smith brand, run by, has launched – a month ahead of schedule and just a day after the final bricks and mortar Dick Smith stores across Australia and New Zealand closed for the final time. acquired Dick Smith’s online business, including goodwill and brand, for an undisclosed sum in March.

David Shafer, and Dick Smith executive director, says in less than two months the company has built a fully responsive online platform for Dick Smith, allowing customers to shop on any connected device.

More than 5500 products are being offered online, including the latest smartphones from brands such as Samsung, Apple and Kogan’s own offerings. Android and iOS tablets are also being offered along with cameras, home appliances and other products.

The platform leverages the existing operations and logistics infrastructure of the businesses.

“The new and improved [and] is open for business, and it’s better than ever,” Shafer says.

“The efficiency with which we have been able to relaunch Dick Smith is the same efficiency that will see us delive product and price leadership into the future,” he says.

Shafer says while Dick Smith’s recent history has been ‘disappointing’ for many customers, the brand remains iconic.

“We will work hard to restore the faith [Australians and Kiwis] have put in the Dick Smith brand for almost 50 years,” he says.

“Our digital efficiency will help to make the latest products more affordable at Dick Smith and rebuild the legacy of the brand as a leading destination for the latest technology.”

5G will propel RAN market to $160b in near future
5G growth is expected to advance at a faster pace than LTE, particularly within the APAC region.
LG takes home over 140 awards at CES
Including Engadget Best of CES Award in TV category for fifth consecutive year for the LG Signature OLED TV R.
Expert comment: Google fined US$57mil for GDPR breaches
The committee examining the breaches found two types of breaches of the GDPR.
McAfee customer choice for Cloud Access Security
“This is the second time that McAfee has been named... and we believe this demonstrates our ability to stay ahead of the pack.”
The message behind the Apple/Samsung iTunes partnership
Futuresource has released its perspective on what Samsung Smart TV’s new iTunes Movies and TV Show app means for Apple as a company.
Cybercrime could cost companies US$5.2tril over next five years – survey
New research from Accenture found that only 30% of organisations are very confident in internet security.
How healthcare can prepare for My Health Record roll-out - Proofpoint
Australia’s healthcare sector is the continent’s biggest cybercrime target, according to a July report from the Australian Information Commissioner.
Achieving cyber resilience in the telco industry - Accenture
Whether hackers are motivated by greed, or a curiosity to assess a telco’s weaknesses; the interconnected nature of the industry places it in a position of increased threat