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Bitdefender tightens channel relations through enhanced partner scheme

11 Jan 17

Bitdefender’s global channel partners are set to benefit from an enhanced deal registration that will make it easier to gain additional margin from a new scheme.

The increase, as part of the company’s 2017 Partner Advantage Network, could see margins increase up to double the existing plan, depending on the partner’s status.

Bitdefender says the scheme will allow competitive positioning through a five-star partner program designed to boost performance and increase benefits. The program was launched off the back of Bitdefender’s ‘rapid’ growth and increased channel presence.

Bitdefender’s WorldWide Partner Program manager, Raluca Cosciug, says that the new program will bring together partner skillsets and an alliance with Bitdefender.

 "The partner network membership has more than doubled in the past two years, while the latest awards received from independent channel auditors confirm the high partner satisfaction level with our program,” Cosciug says.

Bitdefender experienced rapid channel growth last year, increasing its channel partner network by 40%.

"A key philosophy at Bitdefender is that continuous success comes when results are directly and generously rewarded. We owe our accelerated growth to our partners too and, by improving the deal registration program, New Opportunity Registration program, we want to tighten our relations even further and help them become more competitive in a challenging market,” Cosciug says.

Bitdefender’s GravityZone has been a key part of the company’s growth in security, targeting both physical and virtual, hybrid infrastructures and on-premise, private and public cloud.

Bitdefender has numerous partners in APAC, including Asiatel, Abco Technologies, Netability, Ace IT, Datacom, ADH Technology Development, Servgate and Advantis Sentra Technology.

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