Asus unveils AI-driven product range at CES 2025

ASUS has unveiled its latest lineup of AI-powered products at CES 2025, focusing on enhancing productivity, creativity, and sustainability for a wider range of users.

The company introduced several new devices, including AI-driven laptops, compact computing systems, and enterprise solutions designed to integrate seamlessly into users' lives. Notable among the offerings is the Zenbook A14, hailed as the world's lightest Copilot+ PC, which features a 70Wh battery capable of delivering up to 32 hours of battery life. These products represent ASUS's vision of widespread AI integration and reflect its commitment to continuous technological advancement.

ASUS Co-CEO Samson Hu commented on the company's new direction: "ASUS is entering an exciting chapter focused on making AI-driven technology more accessible and impactful. This year, at CES 2025, we're taking our commitment to democratising AI further by being one of the first brands to offer a line of Copilot+ PCs that promote exceptional value and outstanding innovation. Ultimately, our solutions are always designed to enhance user experiences for everyone, from individual users to enterprises."

Offering insight into the collaboration with Microsoft, Mark Linton, Vice President of Device Partner Sales at Microsoft, remarked, "Copilot+ PCs are the fastest, most intelligent, and secure Windows PCs ever built, with AI experiences that inspire productivity and creativity. It's an exciting time for Windows 11, our partnership with ASUS, and the expansion of its Copilot+ PC portfolio. As we approach the end of support for Windows 10, now is the perfect time to upgrade to a new Copilot+ PC, like the all-new Zenbook A14 or Vivobook 14/16."

ASUS's latest lineup features consumer-friendly products such as the Vivobook 14/16 laptops, which make AI more accessible to a general audience. These devices offer significant upgrades in performance and battery life compared to previous models and incorporate dynamic AI features for enhanced security and creative capabilities.

In the enterprise sector, the ExpertBook B5 leads as a top performer with its Intel Core Ultra processors and innovative sustainability features, such as the Digital Product Passport (DPP). This sees ASUS align with trends and regulations like the European Green Deal, showcasing a commitment to eco-friendly practices in its commercial products.

The ExpertCenter B900 series, ASUS's first commercial AI desktop, is designed to handle demanding workloads with capabilities strengthened by Intel's first AI desktop processors. These desktops ensure reliable performance, security, and manageability for professional environments.

Further enhancing its AI-enabled offerings, ASUS presented the NUC 15 Pro mini PC, equipped with powerful processors for high-demand scenarios. With advanced connectivity options, these devices aim to meet the needs of businesses seeking compact yet powerful computing solutions.

The ASUS ExpertCenter PN54 Mini PC targets users requiring high-level AI performance in a compact format, integrating advanced processors and a modular design to accommodate future upgrades.

Attendees of CES 2025 in Las Vegas can experience these new innovations from ASUS in person, reflecting its vision of creating products that blend durability, power, and cutting-edge technology in response to modern computing demands.