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Adobe Express with Firefly integration now commercially available
Fri, 15th Sep 2023

Adobe has announced the commercial availability of text-to-image and text effects Firefly generative AI features in the all-new Adobe Express. Adobe Express is the AI-first, all-in-one creativity app that makes it fast, easy and fun for any user to design and share standout content.

With generative AI designed to be safe for commercial use, Express is enhancing how people and brands worldwide turn ideas into standout content and stunning social media campaigns. Express with Firefly is now directly integrated into Adobe Experience Manager (AEM) as a beta, empowering enterprises to create, collaborate, and deliver seamless content velocity at scale.

Express is being used by millions of users globally—from students to solopreneurs to creative professionals to small businesses to the largest Enterprises—to create captivating social content, compelling videos, visually stunning PDFs, digital cards and flyers, engaging book reports and resumes and more. 

Supporting text prompts in over 100 languages, Firefly generative AI enables Express users worldwide to create stunning content designed to be safe for commercial use in their language of choice, all within Express.

“The new, AI-powered Express app is unlocking creative expression for millions of users across all skill levels, by giving them access to an all-in-one creative tool that’s fast, easy and fun to use,” says Govind Balakrishnan, senior vice president of Adobe Express and Digital Media Services at Adobe. 

“With Firefly-powered features now in Express, we’re empowering creators of all levels to experiment, ideate and create in completely new ways – and deliver beautiful, high-quality content for school, work or just for fun.”

Many Creative Cloud plans include the full paid version of Express Premium. Starting today, Adobe Creative Cloud and Express Premium subscribers will receive monthly Generative Credits that can be used to generate Firefly-generated content. Express paid plans also receive a monthly allocation of Generative Credits. 
For Enterprises, Express bridges workflows between creative professionals and marketers through integrations into Creative Cloud and Experience Cloud applications. Express with Firefly is now directly integrated into AEM Assets as a beta, enabling any employee across an organization to generate beautiful, ready-to-share content, democratizing creativity across the Enterprise. Additionally, Enterprise users can access AEM Assets directly within Express, empowering organizations to publish and access assets directly.

Small and medium business owners, solopreneurs, social media influencers, students and more can now easily plan, schedule, preview and publish standout content, all from one place. More than 56M students and educators worldwide already have access to Express to collaborate in real-time to create stunning digital portfolios, shared projects, flyers, flashcards, animated videos and more. Adobe recently announced a partnership with India's Ministry of Education to revolutionize creative expression in classrooms through Adobe Express-based curriculum, training and certification. The new creativity and digital literacy initiative will impact 20 million students and 500,000 educators across India by 2027 to help foster new collaboration, communication and creative skills within the classroom.

The latest innovations in Adobe Express are as follows. 

AI-first, all-in-one editor allows users to make high-impact design elements, engaging videos and images, stunning PDFs, animation and standout content ready for Instagram, TikTok and other social channels and platforms.

Firefly integrated into Express makes it possible to quickly generate custom images and text effects from text prompts in over 100 languages, and is designed to be safe for commercial use. Plus, more AI-power helps creators to take the guesswork out of design and quickly find the perfect addition to content or get personalized template recommendations that fit unique styles to create social media posts, videos, posters, flyers and more.

Deep workflows with Creative Cloud apps allow users to easily access, edit and work with creative assets from Photoshop and Illustrator directly within Express or add linked files that always stay in sync across apps.

Brand control features unlock creativity across the Enterprise, allowing users to create, edit, and version brand-approved assets to deliver on-brand quality content at scale.

PDF support in the new all-in-one editor makes it even easier to import, edit and enhance documents to create visually stunning PDFs.

Quick actions like removing background in images and videos, animating a character using just audio, converting to GIF and editing PDFs make creating standout content 
easier. Real-time co-editing and seamless review and commenting capabilities speed up the creation process.

In the coming months, Adobe will bring even more groundbreaking innovations to Express across image creation, design, video, audio, PDFs and more.

Users can access the new Express for desktop for free with plans to bring the latest version of Express to mobile soon. For existing Creative Cloud members, the Express Premium plan is included. The Express and Firefly Enterprise offering is now available.