Story image

Acronis launches profitability focused partner program

30 Apr 2015

Acronis has launched a new channel partner program, which the disaster recovery and data protection company says is designed to help partners capitalise on new revenue opportunities.

Rose Old, Acronis ANZ channel business manager, says the multi-tier, progression-based program introduces a new channel incentives structure that rewards demand generation and high value selling.

“It also provides access to a wide range of sales and readiness resources to help partners strengthen their competencies, target the right customers, deliver the best value proposition and differentiate their business for maximum customer adoption and profitability,” she adds.

Through the program, Acronis partners can sell the entire suite of new generation data protection solutions to meet their customers’ needs.

Lee Welch, Ingram Micro general manager, says the new program is ‘a great strategic move’ for Acronis.

“With the shift to service-based selling, we see profitability being far more relevant and Acronis’ Partner Program focuses on just that – profitability.

“The program will see our reseller partners enjoy greater financial benefits, such as back-end rebates, co-op funds and an accelerator on renewals and reach products, with impressive financial outcomes,” Welch says.

He dubs the program is a business engagement tool which will allow Ingram Micro and its partners to reinvest, and drive greater commitment and collaboration.

Old says the new partner programme has been rebuilt following 12 months speaking with partners and distributors to see what was missing from the programme and what partners wanted included.

“This new programme is built to boost the reseller’s profitability and in turn help businesses evolve and transition to the cloud.”

Partners will be deemed Authorised, Gold or Platinum, based on sales performance, certification commitment and marketing collaboration.

An Acronis Partner mobile app has also been developed to provide an additional means of communication between Acronis and its partner community.

The app enables resellers to ‘solve customer problems efficiently and in a timely manner’, Acronis says.

“They can learn about Acronis events and programs, request a quote and stay updated on the latest news and most current promotions, product packaging and pricing.”

The Partner app is available for iOS and Android devices from the App Store and Google Play and is free for partners registered on the Acronis Partner Portal. A web-based version is available for users of other mobile devices.

Data center colocation market to hit $90b in next five years
As data center services grow in popularity across enterprises large and small, the colocation market is seeing the benefits in market size.
Automation beginning to impact Aussie workforce
18% of those surveyed said automation has already impacted their job ‘significantly’, with their duties changing or their role becoming redundant.
OVH launches public cloud down under
OVH Public Cloud services is expanding to Australia out of two data centres - one in Sydney and one in Singapore.
Acer’s new programme and portal for partners
A simple and manageable programme designed to incentivise, recognise and reward commercial partner achievements.
Interview: Culture and cloud - the battle for cybersecurity
ESET CTO Juraj Malcho talks about the importance of culture in a cybersecurity strategy and the challenges and benefits of a world in the cloud.
In ongoing cloud war, Google to acquire data migration specialist
Google is currently behind AWS and Microsoft in the cloud battle, and it would seem this play is an attempt to claw some ground back.
Ping Identity Platform updated with new CX and IT automation
The new versions improve the user and administrative experience, while also aiming to meet enterprise needs to operate quickly and purposefully.
Venafi and nCipher Security partner on machine identity protection
Cryptographic keys serve as machine identities and are the foundation of enterprise information technology systems.