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Acronis launches profitability focused partner program

By Heather Wright, Thu 30 Apr 2015
FYI, this story is more than a year old

Acronis has launched a new channel partner program, which the disaster recovery and data protection company says is designed to help partners capitalise on new revenue opportunities.

Rose Old, Acronis ANZ channel business manager, says the multi-tier, progression-based program introduces a new channel incentives structure that rewards demand generation and high value selling.

“It also provides access to a wide range of sales and readiness resources to help partners strengthen their competencies, target the right customers, deliver the best value proposition and differentiate their business for maximum customer adoption and profitability,” she adds.

Through the program, Acronis partners can sell the entire suite of new generation data protection solutions to meet their customers’ needs.

Lee Welch, Ingram Micro general manager, says the new program is ‘a great strategic move’ for Acronis.

“With the shift to service-based selling, we see profitability being far more relevant and Acronis’ Partner Program focuses on just that – profitability.

“The program will see our reseller partners enjoy greater financial benefits, such as back-end rebates, co-op funds and an accelerator on renewals and reach products, with impressive financial outcomes,” Welch says.

He dubs the program is a business engagement tool which will allow Ingram Micro and its partners to reinvest, and drive greater commitment and collaboration.

Old says the new partner programme has been rebuilt following 12 months speaking with partners and distributors to see what was missing from the programme and what partners wanted included.

“This new programme is built to boost the reseller’s profitability and in turn help businesses evolve and transition to the cloud.”

Partners will be deemed Authorised, Gold or Platinum, based on sales performance, certification commitment and marketing collaboration.

An Acronis Partner mobile app has also been developed to provide an additional means of communication between Acronis and its partner community.

The app enables resellers to ‘solve customer problems efficiently and in a timely manner’, Acronis says.

“They can learn about Acronis events and programs, request a quote and stay updated on the latest news and most current promotions, product packaging and pricing.”

The Partner app is available for iOS and Android devices from the App Store and Google Play and is free for partners registered on the Acronis Partner Portal. A web-based version is available for users of other mobile devices.

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