The Ultimate Guide to Customer Data Platforms
2024 edition
Overview
Also known as CDP.
Nowadays, every business must have information and data about their customers for better business results. In order to manage this in large volumes, Customer Data Platforms are both great analytical devices and powerful marketing tools.
CDPs are databases that can store and centralise first, second and third-party data. Data collected comes from the customers and is divided into several sources. CDP can collect primary data, interaction data and behavioural data.
Analyst reports
RIA on CDP & Cloud Services
Reltio introduces AI-powered Customer 360 Data Product
Last month
Gartner Peer Insights on CDP & MarTech
Semarchy reports 50% revenue growth in EMEA, posing com...
Thu, 14th Mar 2024
IDC on CDP & ML
Amperity unveils AI capabilities Explore & Assist to en...
Thu, 7th Mar 2024
Forrester Wave on CDP & CX
SAS named leader in Forrester Wave for real-time intera...
Mon, 4th Mar 2024
Frost & Sullivan on CDP & BI
Vonage to boost Southern Cross Credit Union's customer ...
Wed, 14th Feb 2024
Expert columns
By Paco Albie of Digital Immersion
Debunking the “Three Year Lie”: A new approach to retai...
Yesterday
By Jonathan Tanner of Barracuda Networks, Inc.
The remote desktop tools most targeted by attackers in ...
2 days ago
By Joyce Gordon of Amperity
Unleash the potential of AI and elevate customer-centri...
Last week
By Jonathan Reeve of Eagle Eye
Artificial Intelligence and the Retail Personalisation ...
Last month
By Sarah Jarvis of Eagle Eye
Loyalty, data and “The Golden Rule” behind customer suc...
Last month
More expert columns
By Conan Bradley of Kordia
Rebuilding after ransomware – The case of The British L...
Last month
By Joyce Gordon of Amperity
Unpacking AI-powered marketing with good versus poor qu...
Last month
By David Beer of Cogo - Global Head of Enterprise Solutions & Partnerships
The power of embedded green finance
Mon, 11th Mar 2024
By Brenda Lazcano of Extreme Networks
IWD 2024: The lessons I’ve learned from a life on the m...
Fri, 8th Mar 2024
By Teresa Sperti & Joyce Gordon of Arktic Fox, Amperity
IWD 2024: Celebrating Innovation on International Women...
Fri, 8th Mar 2024
By Penelope Barton of Crimson Global Academy
IWD 2024: AI as your child's new study buddy and guide
Thu, 7th Mar 2024
Recent news
About Software-as-a-Service
Tesco teams up with Eagle Eye for personalised Clubcard...
Yesterday
About Unified Communications
RingCentral launches AI-powered contact centre RingCX i...
Yesterday
About Customer service
HubSpot launches transformative Commerce, Content & Ser...
Yesterday
About Content Management System
Progress boosts AI capabilities in latest Sitefinity ed...
3 days ago
About Customer Experience
AI forces major operational changes in Australian busin...
5 days ago
More expert columns
By Penelope Barton of Crimson Global Academy
IWD 2024: AI as your child's new study buddy and guide
Thu, 7th Mar 2024
By Fahmi Mohammed of Brave Bison
Artificial Intelligence: The key to Customer Lifetime V...
Fri, 1st Mar 2024
By Vipul Aggarwal of BetterCommerce
The strategic imperative of integrating offline and onl...
Thu, 29th Feb 2024
By Tim Davoren of Logicalis Australia
Customer-centric cybersecurity incident response vital ...
Wed, 28th Feb 2024
By Liz Adeniji of Twilio
Is precise personalisation killing creativity?
Thu, 22nd Feb 2024
By Theo Hourmouzis of Snowflake
Addressing the 4 key challenges of designing a data and...
Fri, 16th Feb 2024
Even more expert columns
By Theo Hourmouzis of Snowflake
Addressing the 4 key challenges of designing a data and...
Fri, 16th Feb 2024
By Jason Carr of Fuel Design Ltd
Enhancing eCommerce customer loyalty: The power of pers...
Wed, 14th Feb 2024
By Contributor of Twilio
Trade Me sees 20% campaign performance improvement usin...
Tue, 13th Feb 2024
By Robert Woolfrey of Twilio
Utilising AI voice technology to exceed Australian cust...
Fri, 9th Feb 2024
By George Dragatsis of Hitachi Vantara
Simplifying the security challenge of operating in mult...
Thu, 8th Feb 2024
By Contributor of NICE
Embracing new tools in CX to revolutionise the digital ...
Tue, 6th Feb 2024
By Killian Menigot of Nexxen Studio
Data-driven video: A new frontier for ads in APAC
Wed, 31st Jan 2024
By Albert Nel of Contentsquare
The ABCs of top 2024 trends For digital experience succ...
Tue, 30th Jan 2024
By Jonathan Reeve of Eagle Eye
Loyalty, technology and personalisation - what’s new?
Thu, 25th Jan 2024
By Mario Duarte of Snowflake
Snowflake's 2024 cybersecurity outlook: What lies ahead...
Fri, 22nd Dec 2023
More news
About EduTech
Hyland pioneers AI updates for increased efficiency & a...
Last week
About Travel
Sembo unveils AI assistant revolutionising multi-destin...
Last week
About Customer Experience
Aryza Group announces strategic partnership with Dotdig...
Last week
About Data Science
Databricks sees 70% growth in EMEA amidst enterprise de...
Last month
About Business Intelligence
Deltek introduces Dela, an AI-powered tool to transform...
Last month
Even more news
About Business Intelligence
Deltek unveils AI tool Dela to boost project delivery e...
Last month
About Digital Transformation
Telstra launches personalised savings feature 'More for...
Last month
About Marketing Technologies
Salesforce expands product availability on AWS Marketpl...
Last month
About Software-as-a-Service
Keepit expands Swiss footprint with two new data centre...
Last month
About Customer Experience
Australia sees 45% gap in perceived customer engagement
Last month
Job moves
Move at SAP
Rimini Street taps Martyn Hoogakker for EMEA leadership...
Last month
Move at Microsoft
Raphael Bres returns to Tradeshift, set to harness AI i...
Last month
Move at SoftBank
Mark Appel joins Sendcloud as Chief Marketing Officer
Thu, 14th Mar 2024
Move at Salesforce
Mike Stawchansky joins Finastra as Chief Innovation Off...
Thu, 7th Mar 2024
Move at Google
Snowflake announcing new CEO Sridhar Ramaswamy, ex-chie...
Fri, 1st Mar 2024
Other guides
You can read other related guides from Marketing Technologies, Big Data, Business Intelligence, Artificial Intelligence, and Data Analytics.
Powered by