Industry insider news for Australia's technology resellers
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Lack of investment in talent biggest barrier to martech adoption - Adobe
While Retail, Manufacturing and Wholesale industries responded with the greatest understanding of the value of marketing technology, Government and Tourism sectors are lagging behind.
Forrester acknowledges Adobe as a leader in data management
"APAC has some of the highest customer expectations in the world, and delivering memorable personalised experiences in the moment has become critical for many brands’ success," comments Adobe's Steve Hammond.
Adobe Advertising Ambassador program launches in Australia
The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.
Adobe launches e-signature app to alleviate SMBs’ paperwork pains
Adobe is doing its part to simplify document work for small businesses, with the launch of Adobe Sign.
Adobe welcomes NZ country manager to its team
Adobe is welcoming Colin Rebairo as its New Zealand country manager, following continued momentum in the local market.
Nintex and Adobe extend e-signatures to Microsoft SharePoint
Enterprises using Nintex for SharePoint both online and on-premises now have access to the e-signature capabilities of Nintex Sign.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available. Our vision at Adobe is making advertising part of that experience.”
Australian brands face boycotts if they don't address diversity in ads
Consumers perceive television advertising as the most diverse medium, but digital advertising has a long way to go – only 9% of consumers felt that digital ads show diversity.
How brands can use Alexa to build customer engagement
"Don’t try to recreate your app on voice. Ask, what can I do better on a voice user interface than an app?”
Govt shift to digital could save Australians up to 14 hours every year
If Australia’s government agencies invested in greater digital transformation, Australians could have as much as one day per year in extra time saved.
Adobe Symposium unleashes innovations for the customer experience
“Every company must transform and maniacally focus on the customer experience."
A/NZ consumers expect a stellar customer experience, Adobe finds
Personalised and seamless experiences are the magic words for businesses that want to keep their customers happy – and if automation is done right, most consumers will embrace it too.
Adobe AI detects Photoshopped faces as war against fakes continues
Adobe and researchers at UC Berkeley in the United States have teamed up to create a way of detecting image edits that were made with Photoshop Face Aware Liquify feature.
Adobe Premiere Rush gets optimised for Samsung devices
Samsung says it plans to expand Premiere Rush to more Galaxy devices ‘in the near future’
Study: 'Inclusive design' key to serving customer diversity
Businesses that build products and services with an ‘inclusive’ design are more likely to reach four times the number of intended consumers than those that don’t.
Adobe & Software AG transform customer experience management
Adobe and Software AG have announced a partnership that will help businesses transform their customer experience management.
Adobe & Amazon: Making merchants' stores a lot more powerful
Magento Commerce branded stores for Amazon sellers features native integration with Amazon merchant tools including Amazon Pay and Fulfillment by Amazon. These provide the convenience of secure payments and speedy shipping services for buyers.
Hands-on review: The beauty of Adobe Premiere Rush
A good photographer will tell you that you need to follow the four main principles; lighting, lighting, lighting and lighting.
You're invited: Adobe Symposium 2019, Sydney
The event will bring together 4000 business leaders, marketers, IT and digital experts, as well as creative professionals to Sydney’s International Convention Centre in the heart of the city.
Adobe: CX a priority for business but tech adoption lags
Nearly half of global companies categorise their CX maturity as “not very advanced” (46%), with just 9% of APAC companies being “very advanced.”
Staggering growth of video content drives Adobe Creative cloud updates
Adobe announced performance updates and new innovations for video and audio tools in Adobe Creative Cloud.
We explain Magento in 17 key facts
A summary of everything you need to understand Magento and it's product offering.
Adobe and Drift launch conversational experience for Marketo Engage
By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.
Snowflake joins with Adobe to transform customer experiences
“Snowflake’s unique cloud-built architecture has the potential to enrich our joint customers’ experience and drive impactful multi-channel experiences."