Morten Illum stories

Morten Illum is a prolific writer whose expertise lies in the intersection of technology and business. With a deep understanding of the importance of digital transformation, Illum often directs his focus towards how various sectors can leverage technology to recover from setbacks and enhance their operations. One such industry that has piqued his interest is the hospitality sector, where Illum underscores the urgency of embracing digital transformation to overcome the repercussions of the pandemic and to keep pace with the dynamic expectations of today's consumers, an insight he emphasizes in his writings in collaboration with the tech company Aruba.