Marketing Automation stories - Page 3
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Trust as a measurable asset for CMOs in the age of AI
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As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Retailers warned: identity gaps blunt AI personalisation
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Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.
Adobe & Nvidia deepen AI pact for creative workflows
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Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Zapier data shows AI is now infrastructure for leads
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digital transformation
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Zapier's study of 10,000 workflows shows AI is shifting from one-off tools to core lead-management infrastructure for sales teams.
Shopify, Klaviyo deepen tie-up for global eCommerce
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Shopify and Klaviyo deepen their partnership with a new integration to power more localised, cross-border eCommerce for global brands.
CData boosts Connect AI with secure MCP agent tools
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CData upgrades Connect AI with managed MCP tools, tightening data access, identity controls and live connectivity for enterprise agents.
Wise predicts agentic AI shift in business by 2026
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uc
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data protection
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data analytics
Wise forecasts that by 2026 agentic AI will run core business tasks, pushing firms to embed tools, tighten oversight and rethink outsourcing.
Dell email mixes payment-style header with promos
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malware
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network infrastructure
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cx
Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.
Trust, transformation and the women leading modern client partnerships
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digital transformation
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cx
Women in client leadership are quietly transforming creative-tech partnerships, aligning innovation with trust, governance and measurable growth.
LiveRamp unveils AI agents for data-driven marketing
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data protection
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data analytics
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martech
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
How digital campaign strategy shapes modern marketing
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digital transformation
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Digital campaign strategy is reshaping marketing, where AI, workflows and diverse leadership align data, design and production at scale.
Typeface unveils AI engine for governed marketing at scale
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partner programmes
Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.
myPlates names Shikha Thakur Head of Marketing Performance
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digital transformation
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cx
myPlates appoints Shikha Thakur Head of Marketing Performance to drive data-led digital growth and transform into a consumer-focused brand.
Infobip unveils AgentOS to power AI-first customer service
Fri, 27th Feb 2026
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data analytics
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Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.
Sinch unveils AI agent tools for customer engagement
Fri, 27th Feb 2026
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Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.
Kentico reveals Site of the Year 2025 award winners
Fri, 27th Feb 2026
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edutech
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manufacturing
Kentico crowns global winners of its Site of the Year 2025 awards, spotlighting standout Xperience-powered digital projects across sectors.
Google & Klaviyo deepen AI pact for agentic commerce
Thu, 26th Feb 2026
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digital transformation
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Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.
ANZ marketers turn to AI as customer expectations soar
Thu, 26th Feb 2026
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digital transformation
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cx
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ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.
Marketers lag on AI tools amid data & trust concerns
Tue, 24th Feb 2026
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data protection
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digital transformation
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martech
Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.
How phone validation turns dead leads into real sales
Tue, 24th Feb 2026
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crm
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cx
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martech
Sales teams waste time on dead numbers; verified phone data turns outreach into real conversations, better leads and higher conversions.