Marketing Automation stories - Page 2
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Optimizely named Gartner leader for ninth year running
This month
#
martech
#
rpa
#
personalisation
Optimizely says its AI-driven content marketing platform has helped secure a ninth straight Gartner Leader spot as vendors race to automate workflows.
Easter marketing peaks in final week, Klaviyo finds
This month
#
cx
#
martech
#
partner programmes
Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.
Unpacking the Impact of Agentic Commerce Across ANZ
This month
#
digital transformation
#
cx
#
martech
Woolworths and Google push AI shopping agents into retail as loyalty schemes face a real-time test in the emerging agentic commerce era.
Salesforce adds Slackbot features to boost CRM work
This month
#
crm
#
digital transformation
#
martech
Salesforce expands Slackbot with meeting notes, voice input and CRM updates, pitching the tool as a conversational hub for workplace apps.
Storyblok launches FlowMotion for content workflows
This month
#
devops
#
digital transformation
#
ecm
Storyblok unveils FlowMotion add-on to automate approvals, localisation and AI-assisted tasks across enterprise content systems.
BRX launches CM.OSX with McKinnon to guide AI marketing
This month
#
digital transformation
#
martech
#
rpa
BRX Group has launched CM.OSX to help marketing chiefs adopt AI and automation, appointing Alison McKinnon as founding Managing Partner.
Exclusive: Orderfox pushes into autonomous execution with Gieni ABX
Last month
#
saas
#
digital transformation
#
martech
Orderfox readies Gieni ABX, an autonomous execution layer to turn its industrial AI insights into completed tasks across enterprise systems.
Klaviyo unveils AI Composer for marketing campaigns
Last month
#
digital transformation
#
cx
#
martech
Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.
Inlight launches martech practice with Anthony Fontana
Last month
#
devops
#
data analytics
#
digital transformation
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
monday.com launches AI agent marketplace for enterprises
Last month
#
hyperscale
#
martech
#
iam
monday.com unveils Agentalent.ai, a marketplace where enterprises can recruit vetted AI agents for defined roles across their operations.
Constructor debuts AI agent for eCommerce merchandising
Last month
#
devops
#
cx
#
martech
Constructor unveils Merchant Intelligence Agent, an AI copilot to explain, optimise and automate eCommerce search and merchandising decisions.
Salesforce adds AI agents to small business suites
Last month
#
crm
#
digital transformation
#
cx
Salesforce bakes Agentforce AI agents into SME CRM suites, promising faster sales, service and marketing work from a single platform.
Broot.ai adds Vonage voice APIs for in-app CRM calling
Last month
#
saas
#
crm
#
uc
Broot.ai has embedded Vonage voice APIs into its CRM, enabling one-click in-app calling, local numbers and unified activity tracking for teams.
monday.com launches AI agent hiring platform Agentalent.ai
Last month
#
digital transformation
#
hyperscale
#
martech
monday.com unveils Agentalent.ai, a marketplace to recruit, vet and onboard AI agents into defined business roles alongside human staff.
Oracle opens Sydney AI hub for Australia & Oceania
Last month
#
data analytics
#
digital transformation
#
cx
Oracle opens a Sydney AI hub to train, test and fast‑track cloud and AI projects for customers across Australia and Oceania.
Infobip report marks shift to omnichannel AI messaging
Last month
#
uc
#
digital transformation
#
cx
Infobip data shows single-channel alerts collapsing as brands pivot to omnichannel, AI-led conversations across SMS, RCS, WhatsApp and voice.
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Last month
#
digital transformation
#
cx
#
martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
Changing customer loyalty landscape: Here's what retail leaders need to know
Last month
#
data analytics
#
cx
#
martech
Retail leaders are racing to turn data, AI and retail media into performance engines, reshaping how customer loyalty will work by 2026.
Pacvue adds Reddit Ads to unify retail media planning
Last month
#
cx
#
martech
#
commerce systems
Pacvue to plug Reddit Ads into its commerce system, uniting community insights with retail media planning in one performance workflow.
Multiply raises USD $9.5m for self-learning B2B ads
Last month
#
crm
#
devops
#
martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.