Marketing Automation stories - Page 11
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Creatopy appoints Thibault Imbert to drive AI product growth
Fri, 9th May 2025
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martech
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cdp
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ai
Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
XPON acquires Alpha Digital to boost AI marketing services
Fri, 9th May 2025
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digital transformation
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cx
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martech
XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.
Optimizely unveils enhanced Opal AI to boost marketing workflows
Thu, 8th May 2025
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martech
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rpa
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cdp
Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
StackAdapt debuts unified platform for email & programmatic ads
Thu, 8th May 2025
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Venues are predicting major growth in 2025 - here's the tech that's contributing
Mon, 28th Apr 2025
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digital transformation
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cx
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martech
Australian hospitality venues forecast ~31% growth in 2025, crediting tech like AI, personalised marketing, and contactless payments for driving efficiency and loyalty.
Further unveils AI-powered platform to centralise GMP data
Thu, 24th Apr 2025
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martech
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cdp
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ai
Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.
Inriver unveils new vision to guide brands in digital commerce
Tue, 22nd Apr 2025
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cx
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martech
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commerce systems
Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.
Sitecore & Microsoft launch AI lab to boost marketers' strategy
Tue, 22nd Apr 2025
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uc
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digital transformation
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martech
Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.
AI marketing stacks reshape creativity across global markets
Sat, 19th Apr 2025
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
AI & personalisation drive new luxury demand in Aussie dining
Thu, 17th Apr 2025
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data analytics
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cx
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martech
Research shows 65% of Australian restaurants use AI to enhance personalisation, boost efficiency, and meet rising consumer expectations in hospitality.
Creating a lead generation flywheel with AI and data at the core
Fri, 4th Apr 2025
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crm
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cx
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martech
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.
Contentful enters DXP market with new AI features, partners
Fri, 4th Apr 2025
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digital transformation
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cx
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martech
Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.
Optimizely earns Leader title in 2025 Gartner report
Mon, 17th Mar 2025
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digital transformation
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martech
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supply chain
Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year, highlighting its excellence.
Former JWT CEO launches AI platform for marketing content
Wed, 12th Mar 2025
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
Adobe Summit 2025: Digital innovation set to light up Las Vegas
Thu, 6th Mar 2025
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data analytics
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digital transformation
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martech
Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.
SevenRooms launches text marketing for Aussie hospitality
Wed, 26th Feb 2025
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digital transformation
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martech
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cdp
SevenRooms has launched Text Marketing, a service designed to boost engagement for Australian eateries through SMS and WhatsApp, harnessing a 94% open rate.
Exclusive: How Constant Contact is empowering small businesses
Thu, 20th Feb 2025
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cx
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martech
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financial systems
Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.
SolarWinds revamps Partner Programme for greater growth
Fri, 7th Feb 2025
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digital transformation
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martech
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cdp
SolarWinds is set to launch an upgraded Partner Programme aimed at boosting profitability and partner capabilities, with new tiers and enhanced tools for success.
Nearly half of Aussie small firms expect cash flow boost
Tue, 10th Dec 2024
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martech
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supply chain
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cdp
Despite rising costs and economic pressures, nearly 47% of Australia's small businesses foresee improved cash flow by 2025, revealing growing optimism.
Decidr partners with Onside to enhance AI content delivery
Mon, 25th Nov 2024
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martech
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commerce systems
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partner programmes
Decidr partners with Onside Content to enhance personalised content delivery across the US, Australia, and Japan using advanced AI technology.