Customer data stories - Page 13

Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.

Haystack has teamed up with Google Cloud to integrate Vertex AI, promising to revolutionise intranet searches with more intuitive, interactive, and efficient capabilities.

Mobile banking apps dominate in Australia with 75% of users utilising them last month. However, only 63% find their bank's mobile features adequate, says Forrester.

Salesforce launches Salesforce Foundations, a major upgrade integrating Sales, Service, Marketing, Commerce, and Data Cloud features at no added cost, enhancing user experience.

Malaysia Aviation Group partners with GrowthOps Asia and Anchora to boost marketing through tech upgrades, aiming to personalise and enhance customer experiences.

If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.

Generative AI isn't just jargon—it's revolutionising IT. Explore its strategic value, cross-functional implementation, and trust-building transparency.

Figma unveils AI-driven features to boost design efficiency and creativity, while emphasizing strong data privacy and security measures in AI model development.

Gaurav Pathak, who played a pivotal role in the AI tool's development, has described CLAIRE GPT as an enterprise-focused alternative to Chat GPT.

ANZ Plus partners with ConnectID to launch a Digital Identity service, simplifying and securing identity verification for customers, enhancing data privacy and reducing fraud.

In the face of economic uncertainty and global competition, retailers are turning to multichannel marketing to engage customers, boost sales, and enhance ROI.

Twilio's latest State of Personalisation Report reveals a surge in AI-driven predictive personalisation as 89% of leaders view ethical AI use as a business advantage.

Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.

Experts are urging change in digital investments to balance costs and ensure security, as Australian firms are facing economic hurdles and rising cyber threats.

Five9 and Salesforce have launched a new AI-enhanced integration aimed at revolutionising contact centres. The upgrade promises to boost agent efficiency and customer satisfaction.

Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.

Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.

Amperity unveils the world's first 'lakehouse' CDP, enabling seamless live data sharing between CDP and lakehouse. This innovation eliminates ETL processes, cutting costs and enhancing data security.

Over a decade-long tie, NetApp and Citrus Consulting are enhancing cloud computing, data management, and compliance in New Zealand, amid strict data sovereignty laws.

Amplitude sees 9% revenue boost in Q1 2024, hitting $72.6M. Notable growth includes a 37% rise in paying customers and expanding global clientele.