Branding news stories

72% of Australian shoppers want complete online order visibility and 63% are loyal to retailers who deliver goods the fastest.

Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.

The Digital Trust & Safety Index 2021 report contains a variety of statistics, insights and case studies to help businesses discover better solutions and help them get ahead of payment fraud.

Apple has retained its position as the most valuable electronics brand in the world, with a 35% increase in brand value to US$355 billion. 

According to new research, supply chain disruptions continue to impact consumers, affecting their mood and shopping behaviour. 

Becoming a thriving customer hub for the product categories you specialise in can deliver big benefits to your business, writes Bradley Austin, Vice President of Sales APAC, Marketplacer.

Recent studies have found that 74 per cent of Australians see customer experience as one of the most important factors in their purchasing decisions.

An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.

Brand loyalty is up for grabs as a slew of corporate and governmental scandals and an influx of misinformation have destabilised public trust in many traditional institutions.

2020 was the year in which almost everything went online. Work, social meetups...

Five years since it last held top spot, Apple has overtaken Amazon and Google.

The company’s rebrand not only comes with a shorter name and a new logo, but also its purpose.

The new name is inspired by DIT’s purpose to help farmers grow more food with less using innovative technology, the company wrote in a statement.

If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.

A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.

How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?

Qualtrics has added new capabilities to BrandXM, a solution designed to enable organisations to have greater control over how consumers experience and interact with their brand.

Australian consumers are turning away from company websites in preference to search engine recommendations, are seeking seamless payment experiences and are choosing brands that create engaging content, a new report shows.

"Trust is continuing to drop and it's more important than ever to make brands culturally relevant."

For tech startups, the necessity of brand protection is too often thrown in the ‘too hard’ or ‘too expensive’ basket or simply overlooked.

The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.

As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.

Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.

The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.