Startup's AR packaging 'wows' pharmaceuticals giant Bayer
An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.
Corporate scandals, misinformation disestablish public trust
Brand loyalty is up for grabs as a slew of corporate and governmental scandals and an influx of misinformation have destabilised public trust in many traditional institutions.
Virtual economy shifts paradigm of trust in the digital age - Okta
2020 was the year in which almost everything went online. Work, social meetups...
Apple reclaims spot as world’s most valuable brand
Five years since it last held top spot, Apple has overtaken Amazon and Google.
UST Group rebrands to reflect the evolution of tech in business
The company’s rebrand not only comes with a shorter name and a new logo, but also its purpose.
DIT changes name to match greater AgTech focus
The new name is inspired by DIT’s purpose to help farmers grow more food with less using innovative technology, the company wrote in a statement.
APAC consumers say firms' social media reputation matters
If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.
Positive customer experience will boost brand loyalty - study
A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.
Q&A with Isentia: Knowing your customer base in an ever-changing media environment
How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?
Qualtrics extends BrandXM to enable better business-customer relationships
Qualtrics has added new capabilities to BrandXM, a solution designed to enable organisations to have greater control over how consumers experience and interact with their brand.
Brands failing to engage customers of today, study shows
Australian consumers are turning away from company websites in preference to search engine recommendations, are seeking seamless payment experiences and are choosing brands that create engaging content, a new report shows.
The four key trends shaping modern consumer behaviour
"Trust is continuing to drop and it's more important than ever to make brands culturally relevant."
Look before you leap: Making a name for yourself as a tech startup
For tech startups, the necessity of brand protection is too often thrown in the ‘too hard’ or ‘too expensive’ basket or simply overlooked.
Samsung top brand in Asia for seventh year in a row
The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.
VeeamON: The 3 key takeaways from the Partner Summit session
As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.
Happy birthday! Dicker Data celebrates 40 years in operation
Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.
Tech Data to operate as a unified global brand
The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.
MYOB champions Silver Ferns & women's achievement in netball
MYOB is a major sponsor of New Zealand’s Silver Ferns for the team's upcoming game against South Africa this weekend.
The Icehouse announces brand refresh - making it personal
The Icehouse has updated its values to being (1) It's Personal (2) Expect the Best and (3) Stronger Together.
Vertiv A/NZ: New name, new brand and newfound focus
The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.
Avnet has a new look following "Reach Further" launch
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
Twitter users beware: Phishers target account verification in latest attacks
Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.
LinkedIn reveals its top Australian tech influencers
LinkedIn has revealed its top influencers in Australia, showcasing the strength of personal brands and how they can grow your business.
Exclusive: What’s standing between you and success? Marketing
In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.