Branding stories

An Australian startup has created ‘holographic’ packaging that uses augmented reality (AR) to display an interactive virtual display and a holographic person.>>

Brand loyalty is up for grabs as a slew of corporate and governmental scandals and an influx of misinformation have destabilised public trust in many traditional institutions.>>

2020 was the year in which almost everything went online. Work, social meetups...>>

Five years since it last held top spot, Apple has overtaken Amazon and Google.>>

The company’s rebrand not only comes with a shorter name and a new logo, but also its purpose. >>

The new name is inspired by DIT’s purpose to help farmers grow more food with less using innovative technology, the company wrote in a statement. >>

If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.>>

A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.>>

How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?>>

Qualtrics has added new capabilities to BrandXM, a solution designed to enable organisations to have greater control over how consumers experience and interact with their brand.>>

Australian consumers are turning away from company websites in preference to search engine recommendations, are seeking seamless payment experiences and are choosing brands that create engaging content, a new report shows.>>

"Trust is continuing to drop and it's more important than ever to make brands culturally relevant.">>

For tech startups, the necessity of brand protection is too often thrown in the ‘too hard’ or ‘too expensive’ basket or simply overlooked. >>

The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.>>

As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.>>

Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.>>

The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.>>

MYOB is a major sponsor of New Zealand’s Silver Ferns for the team's upcoming game against South Africa this weekend.>>

The Icehouse has updated its values to being (1) It's Personal (2) Expect the Best and (3) Stronger Together.>>

The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.>>

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.>>

Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.>>

LinkedIn has revealed its top influencers in Australia, showcasing the strength of personal brands and how they can grow your business.>>

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.>>