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Branding Stories

Australian Stories

Branding stories

How custom cupcakes bring personality to every celebration
Marketing Technologies

How custom cupcakes bring personality to every celebration

Hosts are using personalised desserts to make celebrations feel more thoughtful, while giving guests easier serving and more flavour choice.

By Dominic Vivarini • 5 min read • Last month
Amazon Ads launches AI Video Generator in Australia
Marketing Technologies

Amazon Ads launches AI Video Generator in Australia

Australian small businesses can now make Sponsored Brands video adverts in minutes, cutting the cost and time of production to zero.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 23rd Apr 2026
Australian small business owners face succession cliff
Marketing

Australian small business owners face succession cliff

Many firms could struggle to survive owners’ retirement, as most lack a documented handover plan and depend on the founder’s reputation.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 22nd Apr 2026

Global Stories

Branding stories

AI boosts domain values as trust becomes key online
Digital Transformation

AI boosts domain values as trust becomes key online

Strong domains are set to become more valuable as AI makes it easier for small teams to launch websites and apps, a survey found.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Google adds AI tools to Asset Studio for advertisers
Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last month
Silent Push appoints Thomas Bain as Chief Marketing Officer
Security Operations Centres

Silent Push appoints Thomas Bain as Chief Marketing Officer

As cyber security vendors battle for buyers, Silent Push has tapped an experienced marketer to sharpen its global brand and go-to-market push.

By Sofiah Nichole Salivio • 4 min read • Last month
TechDay sets headshot standards for byline submissions
Digital Media

TechDay sets headshot standards for byline submissions

Contributors face tighter image rules as the platform seeks a more consistent, professional look across bylines, op-eds and press materials.

By Mark Tarre • 2 min read • Last month
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
Studio Graphene expands into Ireland with Tribe deal
DevOps

Studio Graphene expands into Ireland with Tribe deal

The deal broadens Studio Graphene’s European reach and gives clients access to design, engineering and cloud services from one provider.

By Sofiah Nichole Salivio • 3 min read • Fri, 24th Apr 2026
Starburst launches AIDA assistant for governed data
Storage

Starburst launches AIDA assistant for governed data

Business users could get answers in natural language without moving sensitive data, as Starburst adds AIDA to its Enterprise Platform.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 16th Apr 2026

Stories from Other Regions

Branding stories

Bossit launches Start-up Navigator for NZ small firms
Fintech

Bossit launches Start-up Navigator for NZ small firms

Early-stage founders in New Zealand are being offered step-by-step help on tax, branding and cashflow as Bossit targets stronger business survival.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Indian tech leaders call for resilient AI & marketing
Agricultural Technology

Indian tech leaders call for resilient AI & marketing

Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.

By Mark Tarre • 5 min read • Last month
nmatic.ai & Alibi Studios launch hybrid AI VFX studio
Gaming

nmatic.ai & Alibi Studios launch hybrid AI VFX studio

Brands and studios could cut visual effects time and costs by up to 30% as The Next Valley blends AI tools with human-led production.

By Sofiah Nichole Salivio • 4 min read • Last month
Udora raises GBP £7.5m to expand UK gifting platform
Customer Experience

Udora raises GBP £7.5m to expand UK gifting platform

Britain is set for more local gift options as the rebranded marketplace uses fresh funding to widen its catalogue and reach smaller towns.

By Karen Joy Bacudo • 4 min read • Last month
Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Tue, 28th Apr 2026
Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.

By Patrick Keenan • 4 min read • Thu, 16th Apr 2026
Adobe flags common fonts failing basic accessibility tests
Digital Transformation

Adobe flags common fonts failing basic accessibility tests

Poor type choices could leave internal PDFs and branded documents unreadable for dyslexic users, exposing UK employers to Equality Act risks.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026