Branding stories

2020 was the year in which almost everything went online. Work, social meetups...More

Five years since it last held top spot, Apple has overtaken Amazon and Google.More

The company’s rebrand not only comes with a shorter name and a new logo, but also its purpose. More

The new name is inspired by DIT’s purpose to help farmers grow more food with less using innovative technology, the company wrote in a statement. More

If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.More

A positive customer experience with a retailer during the festive season will encourage customer loyalty, according to new research from Zendesk.More

How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?More

Qualtrics has added new capabilities to BrandXM, a solution designed to enable organisations to have greater control over how consumers experience and interact with their brand.More

Australian consumers are turning away from company websites in preference to search engine recommendations, are seeking seamless payment experiences and are choosing brands that create engaging content, a new report shows.More

"Trust is continuing to drop and it's more important than ever to make brands culturally relevant."More

For tech startups, the necessity of brand protection is too often thrown in the ‘too hard’ or ‘too expensive’ basket or simply overlooked. More

The South Korean technology superstar has once again been rated as the best brand among those in 17 different market categories.More

As a 100% channel company, the Partner Summit is a key part of VeeamON. Here are the main points from the Partner Session earlier today.More

Dicker Data has revealed a temporary update to its logo for 2018 that celebrates reaching 40 years of being in operation.More

The company says the re-brand highlights their expanded reach and capabilities as a global leader in technology distribution and services.More

MYOB is a major sponsor of New Zealand’s Silver Ferns for the team's upcoming game against South Africa this weekend.More

The Icehouse has updated its values to being (1) It's Personal (2) Expect the Best and (3) Stronger Together.More

The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.More

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.More

Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.More

LinkedIn has revealed its top influencers in Australia, showcasing the strength of personal brands and how they can grow your business.More

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.More

Is it just me or this obsession with the medium rather than the content an unhealthy thing?More

Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.More