Yahoo enhances satellite sales team with Hayley Treasure hire

Yahoo has announced the appointment of Hayley Treasure to its expanding satellite sales team through its long-term sales partner, Media Tonic.

Treasure, who brings over fourteen years of media sales experience, will focus on strengthening Yahoo's presence in the independent agency sector within New South Wales. Her role will involve supporting independent agencies in their digital transformation efforts by leveraging Yahoo's comprehensive range of advertiser solutions and premium media brands. Treasure's extensive experience spans out-of-home, broadcast TV, and digital media, most notably her recent eight-year tenure at Spotify where she managed Agency Sales across Australia and New Zealand.

In her career, Treasure has received significant recognition, including being named TV Rep of the Year in 2017 and Digital Rep of the Year in 2019 by Media in NSW. Additionally, she was listed in the 30 under 30 in 2019.

John McNerney, Managing Director of Yahoo Australia, commented on the importance of this strategic hire. "Yahoo's DSP business in Australia is experiencing double-digit growth with our enterprise priority partner strategy. We see a significant opportunity for growth through strategic partnership with independent agencies. Hayley's extensive experience and strong industry relationships will be crucial in supporting these agencies as they carve out a healthy market share," McNerney stated.

Treasure expressed her enthusiasm for her new role, saying, "I'm thrilled to be joining the Yahoo team in Sydney, in collaboration with Media Tonic, to bring best-in-market programmatic solutions to boutique and independent agency clients. Yahoo has paved the programmatic path forward with transparent, data-driven, and highly effective omni-channel advertising solutions for clients, and I am committed to expanding their footprint within the Australian marketplace."

This appointment marks an extension of Yahoo's successful collaboration with Media Tonic, particularly in South Australia and Western Australia, which has bolstered Yahoo's overall presence across the Australian market.