Vocus eyes aggressive channel expansion for Commander business
Vocus Communications' Commander business is launching a new assault on the channel, with plans to double its partner base this year, following completion of the merger between Vocus and M2.
The company has launched a 'complete redesign' of its Commander Channel Partner Program in an effort to attract and award innovative Australian systems integrators focused on small and medium businesses and appointed.
A new national partner development leader for the Commander business has also been appointed, with long-time Commander member James Ward taking up the position.
Scott Carter, Vocus COO, says "We are very excited with the changes to our Commander Channel Partner program as we double the size of our partner base this year.
The redesigned channel program includes new offerings around training, technical support, financing, upfront and trailing commission structures and long-term retention and rewards programs.
The company says the Command Channel Partner Program 'is ideal for independent systems integrators who are focused on growth opportunities with a trusted and reliable service provider partner'.
Among the key features of the program is the ability to sell Commander phone and electricity sing-bill bundles, something Vocus says is unique in the Australian telecommunications industry.
"Unlike other legacy voice and data providers in the Australian market, Commander's sales structure is extensively focused on channel partners," the company says.
"Program components are extremely stable and allow partners to invest and grow their business without being concerned with frequent changes in remuneration policies.
The company says Australia's large SMB market – with more than 750,000 SMBs – and the rapid adoption of IP telephony and ultra high-speed and NBN based broadband services, make the SMB market one of the fastest growing segments in the Australian IT services market.
"We believe the Commander channel program is now the most comprehensive in the country for partners wanting to take advantage of the NBN and IP Voice opportunities with small and medium businesses," Carter says.
