VMware has announced the appointment of Jenni Flinders as worldwide channels vice president.

In this role, Flinders will serve as VMware's worldwide channel chief and be responsible for developing and executing overall VMware channel strategy and programs for VMware's global ecosystem of solution providers, distributors, OEMs and telecommunications partners.

Flinders will report to VMware worldwide commercial and channel sales senior vice president Brandon Sweeney.

“Jenni has a long and distinguished track record of driving innovation with a diverse set of partners in the IT industry, and we are thrilled to have her as VMware's new worldwide channel chief,” says Sweeney.

“I'm excited to have Jenni work closely with our world-class partner ecosystem to empower our customers to accelerate their digital transformations and integrate public clouds to scale and extend their businesses.

Flinders brings a wealth of industry expertise to VMware as a tenured leader in the IT field.

She was most recently CEO of Daarlandt Partners, a consulting practice where she focused on advising clients on channel strategy.

Previously, Jenni spent 15 years at Microsoft in several channel, sales and marketing executive roles across multiple geographies and customer segments.

Additionally, Flinders serves as a board member for the Boys - Girls Club of Bellevue, Washington and the Tateuchi Center.

“I'm honoured to serve as VMware's new worldwide channel chief, and can't wait to team with our renowned and robust partner ecosystem,” says Flinders.

“Our partners are key to helping customers realise the value of VMware solutions including our compute, cloud, mobility, networking and security offerings. They are a critical source of valued expertise to customers around the world.