ChannelLife Australia - Industry insider news for technology resellers
Story image

TradeSquare bases Aus B2B marketplace on Mirakl

TradeSquare has launched the first B2B wholesale marketplace for SMBs in Australia on the Mirakl Marketplace Platform.

Founded in April by Nati Harpaz, former managing director of Catch Group, and entrepreneur Einat Sukenik, TradeSquare designed, configured, implemented and launched its wholesale trading platform to the public in less than four months with the support of Mirakl's solution.

Offering wholesale buying exclusively for Australian businesses, TradeSquare offers SMBs over 100,000 products and services from 350+ local vendors in one online location.

The platform offers discounted wholesale pricing and low minimum order quantities with no contracts, plus 60 days interest-free credit.

Sellers benefit from a feature-rich portal to support online business, and with a wide range of products.

SMBs benefit from a single checkout for their entire order.

“Our mission is to give small businesses in Australia the power to get what they need quickly and easily from a single, simple digital platform, so they can spend less time sourcing supplies and more time serving their customers,” says TradeSquare founder and CEO Einat Sukenik.

“As we considered the alternatives, it was clear that Mirakl was the best choice to deliver on that mission with the scalable solution and unmatched expertise that will empower us to grow and our small business customers to prosper.” 

This announcement represents the latest addition to Mirakl's expanding Australian footprint, counting many of Australia's leading B2B and B2C organisations including Catch Group, which now drives 50% of sales online through the marketplace. 

“We are building Australia's number-one B2B marketplace, and Mirakl is the only partner that offers us everything that we need to make that happen,” says  TradeSquare non-executive director Nati Harpaz.

“There's no true competitor to the functionality and scalability of Mirakl's technology, and with the knowledge and experience that Mirakl has developed from supporting the world's top B2B organizations, they're the best and only choice for TradeSquare as we work to achieve our goals.”

The Mirakl Marketplace Platform allows TradeSquare to offer the ease and convenience of online shopping Australian SMBs want with the selection and pricing they need. 

“TradeSquare is a standout example of digital innovation, using the marketplace model to bring critical agility, flexibility and scale into its business so that it can offer SMBs what they need to be successful,” says Mirakl Americas and APAC customer success executive vice president Tzipi Avioz.

“We stand ready and able to help companies of all sizes in Australia - New Zealand quickly implement this proven model in order to launch, sustain and grow a successful business in recovery and beyond.”

Follow us on: