ChannelLife Australia logo
Industry insider news for Australia's technology resellers
Story image

The three layers of a successful digital transformation project

By Contributor
Wed 10 Feb 2021
FYI, this story is more than a year old

Article by Cohesity channel and distribution manager for A/NZ Kathryn Ramanathan.

Senior managers understand the need for change. Faced with uncertain economic conditions and ongoing fallout from the COVID-19 pandemic, they realise the critical role digital technologies need to play within their operations.

Preparations for successful and long-term digital transformation involve three layers:

  • Learning lessons from 2020
  • Building on the business requirements for further data-led change
  • Delivering better customer experiences through emerging technology.

2021 brings hope of new opportunities for C-suite executives. CIOs and their IT teams who get the right mix now can bake success into their digital business strategy. Let’s look at those layers in detail.

Layer 1 – Cloud platforms are now mainstream

It’s fair to say that the IT department and the business have sometimes had an uneasy relationship. While certain functional lines, like finance and marketing, can be sure of their seat at the top table, IT has often been viewed as the poor relation to some of its business peers. Rather than being a core function, technology is seen as more of a service to the organisation.

All that changed this year. When the pandemic’s impact became clear, IT stepped up to the plate — and hit great shots time and again. From establishing remote-working capabilities to helping the business move to online collaboration and onto creating new electronic channels of delivery, CIOs turned a crisis into a defining moment for digital teams.

Now everyone at all levels of the business understands the value of technology. While some executives before COVID-19 might have recognised the potential of technological disruption, the rapid pace of transformation through 2020 has given all board members a first-hand appreciation of a well-thought-out digital strategy.

Executives that might previously have seen digital technologies as hype, bluster and a drain on resources have been brought onside. After all, think of what might have happened if the power of the cloud hadn’t been available. Business operations changed irrevocably during 2020, but they would have ground to a halt entirely without cloud-based services.

Layer 2 – IT will underpin business agility and productivity 

This new-found recognition of all-things-digital is great for CIOs and their IT teams. They’ve finally been accepted as a business essential. However, the battle is far from won. 

Technology has proven its value at a time of crisis — now it needs to prove its value time and again in a new normal, where a combination of digital, data and the cloud are the building blocks for agile business models.

In many ways, this is the stage when digital transformation gets serious. 2020 proved the cloud and a whole range of digital services could be relied on to keep the organisation running and its data moving. The board will now be looking to CIOs to use digital technology to take business transformation in all kinds of exciting directions.

That might mean creating the workplace of the future, where employees work in a hybrid way with time split between home and office. It might mean using data analytics to explore new customer delivery channels and develop new ways to delight clients. Or it might mean moving into new areas of operation altogether, using digital and data to generate innovative business models.

2020 has been challenging for everyone, yet 2021 offers a fresh opportunity. The businesses that thrive in the next 12 months will use technology to undergo not just a digital transformation but a continual digital evolution. 

The board has seen the game-changing power of tech. Now it is time for CIOs and their teams to help create a brighter future.

Layer 3 – Technology will reshape the customer experience 

The final layer is where CIOs use digital technology to power a permanent transformation in the way customers experience the world. A whole host of emerging technologies — from AI to VR, quantum computing to brain-computer interfaces — will help to change the way we use and experience technology forever.

Some of those advances might seem a long way off, but tell-tale signs of the potential for these advances can already be seen. Consumer-facing companies use data-powered AI bots to interact with clients on web channels. These information-intensive services make it easier for companies to automate basic requests and to pass more complicated interactions to human specialists.

Meanwhile, retailers, real-estate firms, and automotive companies are exploring how VR can help customers try products and services before they buy. Want to check how a new sofa might look in your lounge, or maybe picture yourself in a new car? VR can help with that — and we can expect more data-led advances in this area, too.

Even further into the future, an innovation like quantum computing will allow businesses to process vast amounts of information far in excess of those currently allowed by classical computing. On the other hand, brain-computer interfaces will allow users to control devices with their minds, opening whole new avenues of experience, particularly for those with physical impairment. 

It’s clear that technology and digital transformation will underpin significant changes in the year ahead. Businesses that embrace these changes and use them to improve processes and customer experiences will be best placed for success.

Related stories
Top stories
Story image
Artificial Intelligence
Frost & Sullivan recognises Genesys as leader in new reports
Frost & Sullivan has recognised Genesys as a leader in the cloud contact centre market for its robust cloud and digital capabilities.
Story image
Manhattan Associates
Shortening the click-to-customer cycle through smart technologies
Speed of delivery without accuracy is a dealbreaker for consumers. How can retailers operating in an omnichannel environment overcome the challenge of click-to-customer cycle times.
Story image
Vectra AI
Vectra’s inaugural Partner of the Year Awards revealed
APAC companies Baidam, Firmus, ShellSoft and Macnica have been recognised in Vectra AI's inaugural Partner of the Year Awards.
Story image
Cybersecurity prompts upgrade for 1.3 billion electricity meters
ABI Research finds Advanced Metering Infrastructure (AMI) and cybersecurity concerns are prompting the upgrade of 1.3 billion electricity meters by 2027.
Story image
ChildFund launches new campaign to protect children online
ChildFund says WEB Safe & Wise aims to protect children from sexual exploitation and abuse online while also empowering them to become digitally savvy. 
Story image
Airwallex launches new bank feed integration with NetSuite
Airwallex has launched a new bank feed integration with NetSuite, developed in partnership with NetSuite solution partner, Onlineone.
Story image
Telstra, Google and Accenture launch 5G AR experience for AFL
Telstra, Google and Accenture are developing a new 5G powered augmented reality (AR) experience at Melbourne's Marvel Stadium for the footy season.
Story image
Comcast to use ThreatQuotient for cybersecurity operations
Comcast, the parent company of NBC Universal and SKY Group, has chosen ThreatQ Platform and ThreatQ Investigations to meet their cybersecurity needs.
Story image
Hands-on review: WD_Black SN770 NVMe SSD Game Drive
Western Digital expands its WD_Black range of NVMe solid-state drives with the WD_Black SN770 Game Drive.
Story image
Cloud Security
Aqua Security createa unified scanner for cloud native security
“By integrating more cloud native scanning targets into Trivy, such as Kubernetes, we are simplifying cloud native security."
Story image
Apple previews new features for users with disabilities
Apple says new software features that offer users with disabilities new tools for navigation, health and communication, are set to come out later this year.
Story image
Motorola Solutions acquires Videotec S.p.A for security portfolio
Motorola Solutions has acquired Italian ruggedised video security company Videotec S.p.A, along with its portfolio of highly versatile cameras.
Story image
Sift shares crucial advice for preventing serious ATO breaches
Are you or your business struggling with Account Takeover Fraud (ATO)? One of the latest ebooks from Sift can provide readers with the tools and expertise to help launch them into the new era of account security.
Story image
PNY launches XLR8 Gaming EPIX memory products in A/NZ
PNY has launched its XLR8 Gaming EPIC-X RGB™ DDR4 Silver 3200MHz and 3600MHz memory products in Australia and New Zealand.
Story image
Digital Marketing
Similarweb acquires SEO and rank tracking company Rank Ranger
Digital intelligence company Similarweb, which specialises in analysing web traffic, has acquired Rank Ranger, a market leader in SEO and rank tracking.
Story image
Decision Inc. Australia enters partnership with Alteryx
Independent data and analytics consultancy Decision Inc. Australia has partnered with automated analytics company Alteryx, expanding its offering to clients.
Story image
A third of companies paying ransom don’t recover data - report
Veeam's report finds 76% of businesses who are victims of cyberattacks paid the ransom to recover data, but a third were still unable to get their information back.
Story image
Amazon Web Services / AWS
RedShield leverages AWS to scale cybersecurity services
"Working with AWS gives RedShield the ability to mitigate significant application layer DDoS attacks, helping leaders adopt best practices and security architectures."
Story image
Application Performance Monitoring / APM
Why SolarWinds Partners will have big wins in 2022
We summarise the key recent changes that the monitoring software vendor has made to accelerate its channel business.
Story image
WolfVision announces new range of visualisers
WolfVision has announced a new range of visualisers to help meet multiple industry demands for remote learning and educational solutions.
Story image
Silver Peak
The path to an adaptive, modern network
Managing and securing the network looks different than it did just two years ago—especially given that most of these networks are made up of multi-generations of infrastructure stitched together over time.
Story image
KnowBe4 celebrates reaching 50,000 customers worldwide
KnowBe4 has reached the milestone of 50,000 customers, adding nearly 2,500 in the first quarter of 2022 alone.
Story image
Alarming surge in Conti Ransomware Group activity - report
A new report has identified a 7.6 per cent increase in the number of vulnerabilities tied to ransomware in Q1 2022.
Story image
Digital Transformation
How to modernise legacy apps without compromising security
At a time when digital transformation has become central to business, even the most important applications come with a ‘use-by’ date.
Story image
HINDSITE wins Aerospace Xelerated Pitch Challenge with solution to support Boeing
Brisbane-based startup HINDSITE was the winner of the first ever Pitch Challenge organised by Aerospace Xelerated in partnership with Queensland XR Hub. 
Story image
Hands-on review: Technics EAH-A800 Noise Cancelling Wireless Headphones
Designed in Osaka, Japan, these headphones just exude quality. They aren’t heavy, but they feel well built and solid.
Story image
New Relic enters multi-year partnership with Microsoft Azure
New Relic has announced a strategic partnership with Microsoft to help enterprises accelerate cloud migration and multi-cloud initiatives. 
Story image
Cradlepoint expands its Cellular Intelligence capabilities
Cradlepoint has announced additional Cellular Intelligence capabilities with its NetCloud service.
Story image
Data solutions
South Australia state satellite makes significant progress
South Australia’s first state satellite has successfully completed the Critical Design Review (CDR), moving it closer to providing tangible data solutions.
Story image
Noname Security partners with Netpoleon to target API issues
Specialist API security firm Noname Security has appointed Netpoleon as its distributor in Australia and New Zealand.
Story image
Artificial Intelligence
AI-based email security platform Abnormal Security valued at $4B
"A new breed of cybersecurity solutions that leverage AI is required to change the game and stop the rising threat of sophisticated and targeted email attacks."
Story image
Nozomi Networks
Nozomi Networks, Siemens reveal software integration
Nozomi Networks and Siemens have extended their partnership by embedding Nozomi Networks’ software into the Siemens Scalance LPE local processing engine.
Story image
Workato unveils enhancements to enterprise automation platform
"The extra layer of protection with EKM, zero-logging, and hourly key rotation gives customers a lot more visibility and control over more sensitive data."
Story image
Delinea enhances partner experience with new training initiatives
Delinea has announced a range of training and certification initiatives to help scale the capacity of VARs, System Integrators, MSPs and MSSPs to meet the demand for PAM solutions.
Story image
Digital Transformation
Pluralsight and Ingram Micro Cloud team up on cloud initiative
Pluralsight has teamed with Ingram Micro Cloud to build upon cloud competence and maturity internally, and externally support partners’ capabilities.
Story image
Lexmark launches A/NZ first with retail publishing solution
Lexmark, a global imaging and IoT solutions leader, launched its Publishing Platform for Retail (PPR) in Australia and New Zealand.
Story image
Telstra enters into new RSP agreement with Opticomm
Telstra has entered into an RSP agreement with Opticomm (A Uniti Group Limited subsidiary) to provide network fibre services to customers.
Story image
Tech job moves - Forcepoint, Malwarebytes, SolarWinds & VMware
We round up all job appointments from May 13-20, 2022, in one place to keep you updated with the latest from across the tech industries.
Story image
Getac and Optalert expand partnership to promote industrial safety
Getac’s ZX70 Android tablets will be used to support Optalert’s Eagle Industrial early-warning drowsiness detection system for use in mining and transportation.
Story image
Tyson Beckford partners with Element Case on new AppleWatch band
Celebrity Tyson Beckford has collaborated with STM Brands' Element Case brand to create a rugged new accessory.
Story image
Cybersecurity starts with education
In 2021, 80% of Australian organisations responding to the Sophos State of Ransomware study reported being hit by ransomware. 
Story image
Remote Working
Australia’s remote workers face connectivity and security issues
SOTI's new report finds better video conferencing technology and improved security measures are top concerns for remote workers in Australia.
Story image
9/10 Aussies to stop spending if personal data compromised
"Based on the patterns we are seeing among Australian consumers, it is evident that trust in a brand is exceptionally important."
Story image
Application Security
What are the DDoS attack trend predictions for 2022?
Mitigation and recovery are vital to ensuring brand reputation remains solid in the face of a Distributed Denial of Service (DDoS) attack and that business growth and innovation can continue.